Articles

• Understanding Continuance Intention toward Indonesia’s National Health Insurance Mobile Application (Mobile JKN): Integrating Innovation Resistance and UTAUT Perspectives

  Arif Hartono

  1-20

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• The The Influence of Sustainable Fast Fashion on Generation Z's Purchasing Decisions

  Khin Hnin Ko

  21-38

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• Structural Social Capital, Practical Learning, and the Curvilinear Path to Frugal Innovation among Female Entrepreneurs

  Handrio Adhi Adhi Pradana

  39-51

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• The Role of Generative Artificial Intelligence in Shaping Consumer Behavior toward Sustainable Consumption: A Systematic Literature Review

  Muniratul Ulfah

  52-61

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• Integrating Cognitive and Emotional Factors for AI Chatbot Use in Healthcare Sector

  Ratna Roostika

  62-72

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• How Green Product Innovation Strengthens the Link Between Brand Image and Purchase Decisions

  Anas Hidayat, Lalu Supardin, Muhammad Bakr Muhlison, Sri Rejeki Ekasasi

  73-83

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• Employees’ Perceptions of the Use of Artificial Intelligence (AI) in the Workplace: in the Workplace: A Qualitative Case Study of GG Bakery

  Uun Sriandari

  84-94

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• The Empowering Women Entrepreneurs through Digital Platforms A Descriptive Qualitative Study on Home-Based Culinary Micro-Businesses in Sleman, Yogyakarta

  ST AULIA P ASRI UTAMI UTAMI

  95-101

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• The Corporate Biodiversity Paradox: Evidence of Biodiversity Disclosure and ESG Performance in Indonesia : Evidence of Biodiversity Disclosure and ESG Performance in Indonesia

  MELLISA FITRI ANDRIYANI MUZAKIR

  102-109

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• Board Diversity and Underpricing of Initial Public Offering (IPO) Companies: A Case Study on the Indonesia Stock Exchange

  Sutrisno Sutrisno, Bagus Panuntun

  110-119

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• Blessing or Backlash? The Organizational Shift Toward In-House Generative AI Advertising Production in Indonesia

  Muhammad Saddam Sofyandi

  120-135

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• Artificial Intelligence-Driven Strategic Planning for Enhancing Sustainable Competitive Advantage in the Hospitality Industry A Systematic Literature Review

  Sekar Vira Norqaidah

  136-146

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