https://rsujournals.rsu.ac.th/index.php/aisc/issue/feed 2025-09-22T00:42:37SE Asia Daylight Time Kanitsorn Terdpaopong kanitsorn@rsu.ac.th Open Journal Systems The Proceedings of the Asean International Sandbox Conference (AISC) is a monthly peer-reviewed scientific journal publi.... https://rsujournals.rsu.ac.th/index.php/aisc/article/view/3834 2025-09-22T00:42:36SE Asia Daylight Time Kanitsorn Terdpaopong kanitsorn@rsu.ac.th 2025-09-15T04:17:11SE Asia Daylight Time ##submission.copyrightStatement## https://rsujournals.rsu.ac.th/index.php/aisc/article/view/3835 2025-09-22T00:42:36SE Asia Daylight Time Kanitsorn Terdpaopong kanitsorn@rsu.ac.th

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2025-09-15T04:33:06SE Asia Daylight Time ##submission.copyrightStatement## https://rsujournals.rsu.ac.th/index.php/aisc/article/view/3836 2025-09-22T00:42:37SE Asia Daylight Time Kanitsorn Terdpaopong kanitsorn@rsu.ac.th

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2025-09-15T04:36:43SE Asia Daylight Time ##submission.copyrightStatement## https://rsujournals.rsu.ac.th/index.php/aisc/article/view/3827 2025-09-22T00:42:36SE Asia Daylight Time Yuxuan Li 2268916251@qq.com

<p>This study examines the emotional narrative structures and user resonance mechanisms of 15 highly interactive short videos published by the "Sichuan Observation" account on Douyin. Employing content, textual analysis, as well as data visualization methods, the research systematically analyzes the narrative types, emotional expressions in comments, and patterns of user engagement. The videos are categorized into three thematic groups: emotional resonance and individual expression, socio-political conflicts and collective emotions, and positive energy including personal struggle and family education. Findings reveal a strong correlation between narrative styles and frequently used keywords in user comments. Through likes, comments and shares, users engage in emotional interaction and contribute to the wide dissemination of video content. This study provides theoretical and empirical insights into how mainstream media utilize short video platforms to evoke emotional resonance and enhance communication impact</p>

2025-09-15T04:12:50SE Asia Daylight Time ##submission.copyrightStatement##