https://rsujournals.rsu.ac.th/index.php/aisc The Proceedings of the Asean International Sandbox Conference (AISC) is a monthly peer-reviewed scientific journal publi.... en-US Asean International Sandbox Conference <p>&nbsp;</p> <p>Contents and information publish in the sandbox conference proceedings is the author (s)'s opinion and must be the direct responsibility of the author (s).&nbsp; The Sandbox editorial board has no reponsibility to agree or partly or joinly agree with the publishing contents by the author (s).<br><br>Articles, information, contents and pictures presented in this sandbox conference proceedings is copyright.&nbsp; Formal writing to request for reuse is required.&nbsp;</p> <p>&nbsp;</p> https://rsujournals.rsu.ac.th/index.php/aisc/article/view/3834 Kanitsorn Terdpaopong ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-sa/4.0 2025-09-15 2025-09-15 7 i i https://rsujournals.rsu.ac.th/index.php/aisc/article/view/3835 <p>-</p> Kanitsorn Terdpaopong ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-sa/4.0 2025-09-15 2025-09-15 7 iii iv https://rsujournals.rsu.ac.th/index.php/aisc/article/view/3836 <p>-</p> Kanitsorn Terdpaopong ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-sa/4.0 2025-09-15 2025-09-15 7 V VI https://rsujournals.rsu.ac.th/index.php/aisc/article/view/3827 <p>This study examines the emotional narrative structures and user resonance mechanisms of 15 highly interactive short videos published by the "Sichuan Observation" account on Douyin. Employing content, textual analysis, as well as data visualization methods, the research systematically analyzes the narrative types, emotional expressions in comments, and patterns of user engagement. The videos are categorized into three thematic groups: emotional resonance and individual expression, socio-political conflicts and collective emotions, and positive energy including personal struggle and family education. Findings reveal a strong correlation between narrative styles and frequently used keywords in user comments. Through likes, comments and shares, users engage in emotional interaction and contribute to the wide dissemination of video content. This study provides theoretical and empirical insights into how mainstream media utilize short video platforms to evoke emotional resonance and enhance communication impact</p> Yuxuan Li ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-sa/4.0 2025-09-15 2025-09-15 7 1 11