วารสารศิลปศาสตร์ มหาวิทยาลัยรังสิต

ปกใน ฉบับที่ 20 เล่ม 2 ม.ค.-มิ.ย. 2025

2025-06-27T09:20:09SE Asia Daylight Time

บรรณาธิการแถลง

2025-06-27T09:20:10SE Asia Daylight Time

Phonological Devices in the Soundtracks of Walt Disney’s Animated Motion Pictures in the First Quarter of the 21st Century

2025-06-27T09:20:10SE Asia Daylight Time

This quantitative research focused on the phonological devices or sound devices as one of the stylistic devices, conducted in order to find out phonological devices were utilized in the song lyrics of the soundtracks of Walt Disney’s animated motion pictures in the first quarter of the 21st century (2001-2024). The research was based on 60 randomly gathered or most popular songs from 40 Walt Disney’s animated motion pictures from 2001 to 2024. The phonological devices under investigation were alliteration, assonance, consonance, rhyme, anaphora, and repetition. For the presentation of the summary of the data analysis, each of the top 5 highest frequency of occurrences was tabulated. The result of this research demonstrated the aesthetic function of the language, playing a significant role in developing song lyrics that almost all song lyrics which utilized phonological devices at the top 5 highest frequency of occurrences were the soundtracks of Walt Disney’s animated motion pictures, particularly in the last 7 years of the first quarter of the 21st century, or between 2018 and 2024.

Techniques for Representing “Thai Image” in the Cartoon “Treasure Hunting in Thailand.”

2025-06-27T09:20:11SE Asia Daylight Time

This research article aims to study Techniques in the Representation of Thai Images in the Cartoon “Treasure Hunting in Thailand” by Content Analysis. The study found that this cartoon uses 4 techniques to present Thai Images. 1. Character Representation. Thai Images can be presented by main and supporting characters. Both characters represent Thai Culture and Thai People images. 2. Dialogue Representation. This technique includes explanations of knowledge and expression of feelings. The cartoon uses dialogues to explain knowledge about Thai culture, history, people, and tourism. 3. Scene Representation. The cartoon primarily shows various locations in Thailand, such as tourist attractions and Thai restaurants. Scenes also illustrate important materials through the story such as a Golden Buddha Statue. 4. Supplementary Reading. The cartoon includes 9 supplementary reading sections. Every supplementary section includes content about Thailand, which is relates to the storyline. All of these techniques are used to portray Thai Images that reflects the perspective of Koreans and help readers understand Thailand better.

Visions and Representations in Testimonies of People of Ayutthaya

2025-06-27T09:20:11SE Asia Daylight Time

This article aims to examine the patterns of visions and their representations in the Testimonies of the People of Ayutthaya, using a conceptual framework based on the patterns of visions and their representations in Thai literature. The findings reveal that a good vision is an omen predicting a fortunate event in the future, whereas a bad vision is an omen foretelling misfortune. In terms of the patterns of visions, two types are identified: (1) the real pattern, which can be perceived through two sensory channels—visual perception (seeing) and auditory perception (hearing), and (2) the dream pattern, where visions occur in dreams. Regarding representations, three types of representations are associated with good visions: auspicious natural phenomena, unharmed humans, and deities or sacred objects. In contrast, bad visions are represented by inauspicious animals, inauspicious natural phenomena, and damaged auspicious objects. Notably, the representation of a good vision may involve multiple symbolic images within a single event to reinforce the certainty of an auspicious future occurrence.

New Media Factors as theThreats and Opportunities of Chinese Calligraphy Education

2025-06-27T09:25:49SE Asia Daylight Time

Research objectives were to study (1) threat and opportunity of Chinese calligraphy learning from digital media, and (2) the potentiality of social media to turn the threat into the opportunity for the calligraphy learning of Chinese new generation. Methods of an in-depth interview and participant observation are used, with focusing on 2 population groups. First are the experts in Chinese calligraphy, new media or digital media, and social media those specified for top three platforms; WeChat, Douyin (TikTok) and Weibo. The other is Chinese new generation.

Findings of the research are that the qualifications of digital media in realtime communication, social network interaction, multimodality and hyper-textuality are highly effective to generating threats and opportunities of Chinese calligraphy learning among new generation in terms of communication language, traditional art of character writing, aesthetics of brush and ink expression, and symbols of national culture and identity. WeChat, Douyin and Weibo share the significant roles in turning the threats of Chinese calligraphy learning into the opportunities but differ in practices. The calligraphy learners prefer WeChat for realtime discussion on their calligraphy works, especially techniques of brush expression. Douyin is mostly applied for dynamic devices serving multimodality in the learning process while Weibo is good for expressing applied arts of calligraphy in the modern form. Finally, social media are potential to encourage the interest and satisfaction of new generation to Chinese calligraphy learning those eventually bridging the gaps of cultural preservation and modernity, which are the way of life in digital era.

Techniques Used by Pompam to Create Humor in the Talk-Ka-Toei Show

2025-06-27T09:20:12SE Asia Daylight Time

This article aims to study the linguistic techniques and content creation strategies used by Pompam to create humor in the Talk-Ka-Toei show. Data were collected from 63 episodes on the YouTube channel "YouTube GMMTV." The concept of humor strategies is used as a theoretical framework for the analysis. The study found that in terms of linguistic techniques for creating humor, Pompam employed five methods: sound play (including both consonant and vowel play), sound distortion, the use of homographs and homophones, the use of reduplication, and the use of similes. As for the content creation strategies for humor, Pompam used three main techniques: exaggeration, flirtatious content, and content that involved satire and sarcasm.

Variations of English Usage Across Southeast Asia

2025-06-27T09:32:01SE Asia Daylight Time

This article examines the variations of English usage across Southeast Asia, highlighting how diverse cultures and languages have shaped its linguistic environment. As a global lingua franca, English plays a vital role in facilitating communication among people from different linguistic backgrounds. The article discusses how historical factors, colonial influences, and globalization have contributed to the distinct English varieties found in Brunei, Burma (Myanmar), Cambodia, Indonesia, Laos, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Also, this article explores the implications of these variations for English speakers in Southeast Asia, emphasizing the importance of understanding and embracing linguistic diversity. By acknowledging the rich tapestry of English usage in Southeast Asia, we gain insights into the ways language evolves and adapts within different cultural contexts. This exploration fosters a broader appreciation of English as a dynamic medium that bridges cultural diversity in the region.

Book Review: Maha Chat in Thai Culture

2025-06-27T09:20:09SE Asia Daylight Time

This paper aims to recommend the book entitled ‘Maha Chat in Thai Culture’ to inform readers of its significance and engaging content, and to foster Thai pride in “Maha Chat” as a Buddhist literary work recognized as a national literature masterpiece. This book provides the readers with novel knowledge and perspectives through Jataka – the story of the Buddha-to-be (Siddhartha Gautama) in his previous lives before finally attaining enlightenment. This book contains two parts. The first part collects eleven papers written by eleven academic experts, offering various insights and dimensions of the Maha Chat or Jataka within Thai society. The second part highlights the value of this literary work in three key aspects: (1) language, (2) society and culture, and (3) literature.

Appendix

2025-06-27T09:20:10SE Asia Daylight Time

วารสารศิลปศาสตร์ มหาวิทยาลัยรังสิต

ปกใน ฉบับที่ 20 เล่ม 2 ม.ค.-มิ.ย. 2025

บรรณาธิการแถลง

Contents

Phonological Devices in the Soundtracks of Walt Disney’s Animated Motion Pictures in the First Quarter of the 21st Century

Techniques for Representing “Thai Image” in the Cartoon “Treasure Hunting in Thailand.”

Visions and Representations in Testimonies of People of Ayutthaya

New Media Factors as theThreats and Opportunities of Chinese Calligraphy Education

Techniques Used by Pompam to Create Humor in the Talk-Ka-Toei Show

Variations of English Usage Across Southeast Asia

Book Review: Maha Chat in Thai Culture

Appendix