วารสารศิลปศาสตร์ มหาวิทยาลัยรังสิต

ปกใน ฉบับที่ 20 เล่ม 1 ก.ค.-ธ.ค. 2024

2024-12-17T08:30:32SE Asia Standard Time

บรรณาธิการแถลง

2024-12-17T08:30:32SE Asia Standard Time

Chinese Cultural Communication in New Era: Red Culture for Strengthening National Community Consciousness

2024-12-17T08:59:28SE Asia Standard Time

The research aims to study the potential of red culture to strengthening national community consciousness of Chinese new generation, and to explore the significances of cultural communication for China in the new era. In-depth interviews with the experts in the areas of Chinese history and culture, politics and governance, and communication were used for getting ideas about the definitions and significances, including values of national community consciousness, red culture, and cultural communication. Then a set of questions was prepared for measuring the opinions of Chinese new generation aged between 16-45 years towards the role and significances of red culture, national community consciousness, and cultural communicaation. The research found that national community consciousness represents the life values with the national prosperity, the sense of responsibility for country development, and the spirit and identity of China. Five attributes are found for the contemporary values of red culture: Collective memory of the great rejuvenation of China; Reflection of national cultures; A bond of Chinese characteristics; Image of nation; Carrier of cross-cultural communication. Compared to cultural communication, either national community consciousness or red culture account for less by Chinese new generation. Finally, online media is behind cross cultural communication and open for a multicultural space. In new media era, netizens are influential to continue and enhance national cultures.

The Perceptions of Undergraduate Students in Southern Thailand Regarding Global Citizenship

2024-12-17T09:00:37SE Asia Standard Time

Global citizenship, a concept that basically reflects the interconnectedness and collective responsibility, has been remarkably attracting the attention of the public as well as the academic circles (Biccum, 2020). While there have been a number of studies related to global citizenship and global citizenship education (Habibah & Saproyah, 2021), those focusing on the perceptions of certain groups of people in some particular regions are still modest. This study explored the perceptions of final-year undergraduate students in Southern Thailand regarding cosmopolitan and advocacy global citizenship, with cosmopolitan-type global citizenship including political, moral, economic and cultural considerations; and advocacy-type global citizenship including social, critical, environmental, and spiritual features (Oxley & Morris, 2013). The research involved 141 students in a university in Songkhla, Thailand. The study utilized a survey based on a questionnaire modified from that of The Development Educational Professionals in Southeast Asia (Laws & Thanosawan, 2018), which was built in light of the typology of Oxley and Morris (2013). The questionnaire consisted of 27 items categorized into the two types - cosmopolitan and advocacy – of global citizenship. The results revealed that students in Southern Thailand hold high perceptions of both types of global citizenship, with a stronger inclination toward the cosmopolitan type. These findings suggest that while students are open to cultural exchange and global cooperation, it is recommended that their engagement with activist dimensions of global citizenship should be enhanced. This study adds to the body of research on global citizenship and highlights the importance of fostering a balanced approach that includes both cosmopolitan and advocacy elements.

A Comparative Study of Everyday Vocabulary in Formal and Informal Thai and Chinese Languages

2024-12-17T09:02:28SE Asia Standard Time

This research aims to 1) categorize everyday vocabulary in formal and informal language levels in both Thai and Chinese, and 2) compare the use of everyday vocabulary between these two language levels in Thai and Chinese. A qualitative research method was employed, utilizing relevant literature and research to examine the data through theoretical concepts and presenting the findings descriptively. The everyday vocabulary in formal and informal language levels in both Thai and Chinese was classified into four groups: (1) nouns, (2) adjectives, (3) verbs, and (4) pronouns. The findings reveal that 1) the categorization of everyday vocabulary in formal and informal language levels in Thai and Chinese is quite similar, and 2) when comparing the use of this vocabulary in both languages, it was found that nouns, adjectives, verbs, and pronouns share similarities due to both countries relying on context, situation, environment, and interpersonal relationships when selecting formal or informal vocabulary for communication. As for the differences, Chinese has fewer pronouns compared to Thai. Additionally, the use of formal and informal language in Thai communication is more complex in terms of emotional expression than in Chinese, where the meaning of words is often clearer and more straightforward.

A Comparative Study of Chinese Vocabulary in the Chinese Professional and Academic Aptitude Test (PAT 7.4) with Vocabulary in the New Chinese Proficiency Test (New HSK)

2024-12-17T08:58:47SE Asia Standard Time

The purposes of this research were to survey and analysis of Chinese vocabulary in the Chinese Professional and Academic Aptitude Test (PAT 7.4) by comparing with the New Chinese Proficiency Test (New HSK), to classify these vocabularies in two alphabetical A-Z groups, and to specify their parts of speech. The samples in this study were vocabularies collected from the Chinese Professional and Academic Aptitude Test (PAT 7.4) in different years and the New Chinese Proficiency Test (New HSK) in six levels. The statistics used in this survey research to analyze the data were frequency and percentage. The research results revealed that in PAT 7.4: 1) the various vocabulary categories had an unbalanced distribution of the types of vocabulary functions; 2) the proportions of the types of vocabulary functions in the various categories were unbalanced; 3) the proportion of words vocabulary in various categories is not balanced; 4) vocabulary in PAT 7.4 that is the most repeated with vocabulary in New HSK is 72.66 percent, the least is 15.58 percent, with fewer repetitions as the level of the New HSK exam increases.

Angkor the Magnificent: A Lady’s Travelogue in Early 20th Century

2024-12-17T08:30:36SE Asia Standard Time

Since the mid-18th century, the technological progress in Europe and America changed the people’s way of life. The Westerners had interest in the natural resources, as well as the civilizations of people in the unknown land. Some travelers had diaries with short notes and sketches about their voyage. Several travelogues could be seen in newspaper, magazines, and books. The convenient and safe travel, including the growth of tourism businesses, facilitated the female to travel alone. Helen Candee Churchill, an American interior designer was one example. She had abilities in various areas and appreciated Angkor, the Ancient Cambodia civilization, so much that she visited this place in 1922. After the trip, she published a book, Angkor the Magnificent: Wonder City of Ancient Cambodia in 1924. She depicted interesting details on Angkor, according to the then studies and excavations of the École Française D’extrême Orient. It was the very up-to-date travelogue to Angkor at that time. It is a classic book on Angkor, written in English. At present, reading this travelogue is still enjoyable.

Appendix

2024-12-17T08:32:51SE Asia Standard Time