วารสารศิลปศาสตร์ มหาวิทยาลัยรังสิต https://rsujournals.rsu.ac.th/index.php/jla About the Journal วารสารศิลปศาสตร์ มหาวิทยาลัยรังสิตมีวัตถุประสงค์เพื่อเผยแพร่ความรู้ ความคิด ผลงานวิจัย และผลงานทางวิช.... en-US la_journal@rsu.ac.th (ผูุ้ช่วยศาสตราจารย์ ดร.กัณฐิกา ศรีอุดม) la_journal@rsu.ac.th (ผูุ้ช่วยศาสตราจารย์ ดร.กัณฐิกา ศรีอุดม) Fri, 19 Dec 2025 07:28:55 SE Asia Standard Time OJS 3.1.1.4 http://blogs.law.harvard.edu/tech/rss 60 ปกใน ฉบับที่ 21 เล่ม 1 ก.ค.-ธ.ค. 2025 https://rsujournals.rsu.ac.th/index.php/jla/article/view/3916 <p>-</p> jla manager ##submission.copyrightStatement## https://rsujournals.rsu.ac.th/index.php/jla/article/view/3916 Fri, 19 Dec 2025 02:46:07 SE Asia Standard Time บรรณาธิการแถลง https://rsujournals.rsu.ac.th/index.php/jla/article/view/3917 <p>-</p> jla manager ##submission.copyrightStatement## https://rsujournals.rsu.ac.th/index.php/jla/article/view/3917 Fri, 19 Dec 2025 02:47:49 SE Asia Standard Time Contents https://rsujournals.rsu.ac.th/index.php/jla/article/view/3918 <p>-</p> jla manager ##submission.copyrightStatement## https://rsujournals.rsu.ac.th/index.php/jla/article/view/3918 Fri, 19 Dec 2025 02:48:29 SE Asia Standard Time Social Changes in a Fishing Village from the Perspective of Changes in Food Offerings in the Langya Sea Worship Ceremony, Shandong, China https://rsujournals.rsu.ac.th/index.php/jla/article/view/3714 <p>This research aims to study the changes in food offerings in the Langya Sea Worship Ceremony and to analyze the impact of social transformations in the fishing village on these offerings. The study is based on the theoretical frameworks of cultural materialism and cultural symbolism. The research employs both documentary analysis and fieldwork conducted in Langya Town, Qingdao City, Shandong Province, China, involving observation and investigation of the food offerings used in the sea worship ceremony, as well as the changes in the industrial structure of the local fishing village. The findings reveal that the food offerings have continuously changed in response to economic, social, and cultural contexts. Notable characteristics include the integration of land- and sea-based ingredients, flexibility in the selection of ritual offerings, the use of auspicious symbolic representations, and a growing tendency toward utilitarian values. Moreover, these changes reflect the dynamic nature of the belief in the Dragon King, which continues to influence the daily lives of the fishermen, despite adaptations to modern times. This study demonstrates the relationship between folk beliefs and social change, and suggests that while rituals and offerings evolve over time, the belief in the Dragon King persists through its adaptation to changing social contexts.</p> Xiaolin Huang, Jantana Khocprasert, Chusak Suvimolstien ##submission.copyrightStatement## https://rsujournals.rsu.ac.th/index.php/jla/article/view/3714 Fri, 19 Dec 2025 02:51:09 SE Asia Standard Time Church Names in Chiang Mai Province: Word Compositions for Naming Reflecting Protestant Christian Identity https://rsujournals.rsu.ac.th/index.php/jla/article/view/3745 <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; This research article aim to study the characteristics of naming church names reflecting the identity of Protestant Christians in Chiang Mai Province. The results found that the characteristics of the composition of words in naming churches have 3 sources of words used: 1) The origin of the church name, 1 source, was found that the name of the place was used as the name of the church the most, followed by the use of words from the main mission of Christians and the name of persons in the Bible as the name of the church last. 2) The origin of the church name, was found that there were 2 sources of naming characteristics, the most found was the use of the name of the place along with words from the main mission of Christians, followed by the use of names of persons in the Bible along with the name of the place, and the last was the use of words from the name of the place along with the name of the church affiliation. 3) The origin of the church name, which has 3 sources of naming characteristics, was found that the name of the church affiliation along with the name of ethnic groups and the name of the place was used as the name of the church the most, followed by the use of words from the name of the place along with words from the main mission of Christians and the name of the church affiliation, and the last was the use of words from the main mission of Christians along with words from the name of the place and words from the name of persons in the Bible. It was established as the name of a Protestant church in Chiang Mai Province. The three characteristics of the word composition reflect the Christian identity in terms of the main mission, the names of people in the Bible and the Christian affiliation.</p> Junporn Rattanawanitchayakul, Assistant Professor Dr.Boonlert WIWAN, Assoc. Prof. Dr. Wilasak Kingkham ##submission.copyrightStatement## https://rsujournals.rsu.ac.th/index.php/jla/article/view/3745 Fri, 19 Dec 2025 02:53:28 SE Asia Standard Time Imagery-Based Communication and Reflections in the Jungle Novels “Bai Mai Ruang Nai Pa Yai” of Watthana Bunyang https://rsujournals.rsu.ac.th/index.php/jla/article/view/3801 <p>This research article aims to examine imagery-based communication and reflections presented in the jungle novel&nbsp;"Bai Mai Ruang Nai Pa Yai"&nbsp;by Watthana Bunyang. The study identifies three key aspects of imagery in the author’s use of language: 1.Atmospheric and sensory imagery, which includes visual, gustatory, olfactory, auditory, and tactile elements. 2.Emotional imagery, expressing feelings such as fear, happiness, sadness, anger, and anxiety. 3.Imagery of physical symptoms and characteristics, depicting movement (such as restlessness, sluggishness, meandering, haste, frenzy) and physical traits.The use of figurative language for imaginary communication is categorized into three main types: onomatopoeia, simile, and hyperbole.The reflections derived from the narrative content fall into four main categories: 1.Reflection on natural resources&nbsp;in the deep forest, including depictions of rich forests, wildlife, and forest landscapes. 2.Reflection on beliefs, involving sacred objects, oaths, rituals, omens, fate, retribution, and curses. 3.Reflection on frontier livelihoods, portraying ways of living and income generation in forest-bordering communities. 4.Reflection on deforestation, highlighting capitalist encroachment and the failure of government officials to fulfill their duties.</p> Rachada Lapyai ##submission.copyrightStatement## https://rsujournals.rsu.ac.th/index.php/jla/article/view/3801 Fri, 19 Dec 2025 02:55:14 SE Asia Standard Time THE EFFECTS OF GRAMMARLY APPLICATION ON ENGLISH WRITING SKILLS: THAI UNDERGRADUATE BASIC ENGLISH STUDENTS https://rsujournals.rsu.ac.th/index.php/jla/article/view/3744 <p>This study explores the effects of Grammarly application on English writing skills among Thai undergraduate students. A quantitative method was applied using surveys and pre-/post-writing tests. The sample included 100 first-year students from North Bangkok University, Rangsit Campus. Essays on two topics were evaluated for grammar, vocabulary, and structure. Post-test scores showed significant improvement, with gains of 11.13 and 12.32 points (p &lt; 0.0001). Students expressed high satisfaction with Grammarly’s ease of use and accuracy.&nbsp; They also reported increased writing confidence and autonomy.&nbsp; The findings support Grammarly’s effectiveness and call for further long-term studies.</p> Sinakarn Sangsakrit, Piyanut Udomkiatsakul ##submission.copyrightStatement## https://rsujournals.rsu.ac.th/index.php/jla/article/view/3744 Fri, 19 Dec 2025 02:52:18 SE Asia Standard Time Work Engagement in the Modern Workplace https://rsujournals.rsu.ac.th/index.php/jla/article/view/3759 <p>This article aims to explore the concept of work engagement in various dimensions, including its definition, significance, components, and its role in the contemporary, rapidly changing workplace. It also addresses sustainable approaches to maintaining work engagement, factors influencing engagement in modern work contexts, and the benefits of engagement to organizational performance. The study highlights that work engagement is a crucial factor contributing to organizational success. It plays an essential role in retaining high-quality employees and improving work efficiency. Multiple strategies have been identified that promote and support employee engagement. Therefore, this article proposes guidelines for enhancing work engagement and offers suggestions for future studies.</p> Chokwasan Yousing, Sujitra Ketsuwan, Pensri Banditnopparat, Pennapar Kulakanswat ##submission.copyrightStatement## https://rsujournals.rsu.ac.th/index.php/jla/article/view/3759 Fri, 19 Dec 2025 02:54:01 SE Asia Standard Time A Study on the Problem of Avoiding the Use of the Auxiliary Verb ~tekureru in the Japanese Writing of Thai Learners https://rsujournals.rsu.ac.th/index.php/jla/article/view/3896 <p>This study aims to investigate the avoidance of using the benefactive grammatical form, specifically the verb <em>Te-kureru</em> in Japanese writing by 78 third-year students majoring in Japanese at a private university. The research employed a writing test of approximately 800 characters, with essay topics designed to elicit the use of benefactive expressions, particularly <em>Te-kureru</em>. From the written data, sentences that appeared unnatural without the use of &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<em>Te-kureru</em> were selected for analysis. The results were examined using percentage and categorized according to the learners’ Japanese proficiency levels. In addition, follow-up interviews were conducted after the test to analyze and consider reasons behind the avoidance of <em>Te-kureru</em>. From the written data, most learners tended to use Te-kureru correctly in contexts involving direct assistance, such as helping, teaching, or giving advice. However, frequent errors and avoidance were also observed. The primary reason for avoidance stems from learners’ self-interpretation of whether the verb conveys personal benefit. If they do not perceive such benefit, they refrain from using it—even in contexts where Japanese usage would require it. This avoidance reflects a lack of understanding of Japanese cultural thoughts embedded in language use, as well as conceptual differences in how learners interpret “benefit” from their own perspectives. Furthermore, confusion regarding the grammar itself, especially the use of benefactive auxiliary expressions in Japanese, contributes to this tendency.</p> Sayan Korsatianwong, Momo Shinoda ##submission.copyrightStatement## https://rsujournals.rsu.ac.th/index.php/jla/article/view/3896 Fri, 19 Dec 2025 02:57:30 SE Asia Standard Time Book Review: Ghosts in Thai Culture https://rsujournals.rsu.ac.th/index.php/jla/article/view/3895 <p><em>Ghosts in Thai Culture</em> written by experts from various fields and civil servants under the Fine Arts Department, aims to present local folk beliefs about ghosts as the foundation and origin of ghost-related beliefs in Thai culture. Deeply rooted in Thai society, these beliefs date back to prehistoric times. Sustained by afterlife traditions and rites practiced by villagers, they have gradually evolved into enduring and pervasive cultural traditions embraced by the Thai people and the monarchy alike. In contemporary society, “ghosts” have become a form of cultural capital that generates economic value and permeates modern media, including novels, films, television series, and social media platforms. By embracing ghost motifs, these media products often achieve widespread domestic and international popularity. This book is therefore regarded as a significant academic publication that synthesizes historical, archaeological, cultural, folkloric, anthropological, and communication arts perspectives in its examination of ghosts in Thai culture.</p> Prayma Sattayawuthiphong ##submission.copyrightStatement## https://rsujournals.rsu.ac.th/index.php/jla/article/view/3895 Fri, 19 Dec 2025 02:56:16 SE Asia Standard Time Appendix https://rsujournals.rsu.ac.th/index.php/jla/article/view/3919 <p>-</p> jla manager ##submission.copyrightStatement## https://rsujournals.rsu.ac.th/index.php/jla/article/view/3919 Fri, 19 Dec 2025 02:49:24 SE Asia Standard Time