Rangsit Graduate Research Conference : RGRC

สารจากเจ้าภาพ

grad RSU — Sun, 11 Aug 2024 00:00:00 SE Asia Daylight Time

สารจากเจ้าภาพ

กำหนดการ-ตารางนำเสนอผลงาน

grad กำหนดการ-ตารางนำเสนอผลงาน — Mon, 12 Aug 2024 00:00:00 SE Asia Daylight Time

กำหนดการ-ตารางนำเสนอผลงาน

สารบัญ

grad RSU — Mon, 12 Aug 2024 00:00:00 SE Asia Daylight Time

สารบัญ

รายชื่อผู้ทรงคุณวุฒิพิจารณาบทความวิจัย

grad RSU — Mon, 12 Aug 2024 00:00:00 SE Asia Daylight Time

รายชื่อผู้ทรงคุณวุฒิพิจารณาบทความวิจัย

คำสั่งแต่งตั้งกรรมการ NGRC#19

grad RSU — Mon, 12 Aug 2024 00:00:00 SE Asia Daylight Time

คำสั่งแต่งตั้งกรรมการ NGRC#19

Efficiency Improvement of Transportation and Distribution Management System: The Case Study of XYZ Company

ณภัทร สุวัชรชัย, มณิสรา บารมีชัย — Sun, 11 Aug 2024 17:24:25 SE Asia Daylight Time

This research aims to find ways to reduce the logistics costs of the organization by optimizing the delivery process s. From the initial study, it was found that the organization still faces problems with the use of vehicles that are not suitable for the quantity of goods to be delivered, and there is route overlap in several delivery paths. An analysis of the problems using a Cause-and-Effect Diagram revealed that the main causes of these issues are the lack of clear decision-making processes for selecting vehicles and planning routes, as well as the absence of tools to assist in vehicle selection and route planning. To address these problems, the researcher proposes two solutions: establishing a system for vehicle selection and route planning and implementing the Circuit Route Planner program to find the most accurate and efficient routes. This allows drivers to deliver goods to various points appropriately under different circumstances. The Circuit Route Planner is a dynamic route planning System that can determine transportation routes in real-time. After using this program, it was found to help reduce the company's delivery costs.

Integrated Marketing Communication factors that influence Generation Z students' interest in studying for a bachelor's degree in England in Bangkok

ณปภัช โชติจิระทวี, ธนธร วชิรขจร — Sun, 11 Aug 2024 17:52:34 SE Asia Daylight Time

The objectives of this research were 1) to know about integrated marketing communication that influences the interest in choosing to study a bachelor's degree in England among Generation Z students in Bangkok; 2) to prioritize integrated marketing communication that influence Bangkok Generation Z students' interest in pursuing a bachelor's degree in England, and 3) to indicate factors affecting Bangkok Generation Z students' interest in choosing to study a bachelor's degree in England due to Bangkok being an area with a large population and high competition which the education counseling institute can use the research results to market and provide guidance on studying in England to high school students. The samples of this quantitative research were 400 high school students who were selected using purposive sampling approach. The results of the study found that promotional and advertising are the two factors influencing Bangkok Generation Z students' interest in pursuing a bachelor's degree in England. The average of promotional is 4.19 and the average of personal selling is 4.18.

Factors Influencing Purchase Decision of PlayStation 5 for working age

วัชรนนท์ ธีรพงศ์พัฒนกิจ, ปราณี เอี่ยมละออภักดี, สุกัญญา ภู่สุวรรณรัตน์ — Sun, 11 Aug 2024 18:08:22 SE Asia Daylight Time

This research objective is to study the factors influencing the decision to purchase the PlayStation 5 (PS5) game console in working age, including Marketing Mix. Brand Value and Consumer Behavior 6W1H, Which is quantitative research. in an exploratory format That data was collected using online questionnaires via Google Form and in the form of QR Code questionnaires in document format. The sample group of this research study is a person who has previously purchased a PlayStation 5 (PS5) game console. Then the data was analyzed statistically. Frequency reported percentage and average Including finding statistical relationships using Multiple Linear Regression. The sample group consisted of 400 consumers, Mostly is a group of men age 21-25 who studied in Bachelor degree with an income of 10,001-20,000 baht per month.

Factors Influencing Consumer Decisions to Use Onsen Services in Bangkok

ธวัชชัย มิ่งขุนทด, ลัดดาวัลย์ เลขมาศ — Sun, 11 Aug 2024 18:17:34 SE Asia Daylight Time

This research aims to study service landscape factors (Servicescape), service quality factors (Service Quality), and demographic factors (Demography) that affect the decision to use onsen services. of customers in Bangkok. It is quantitative research.The sample group was people who lived in Bangkok, aged 18 years and over, and had used onsen services within a period of not more than 1 year, the tools used to collect data was questionnaires. Statistics used in data analysis include basic statistics, namely frequency, percentage, mean, and standard deviation. and inferential statistics were F-test and multiple regression analysis.

The results showed that 1) service landscape factors included by Symbol sign and various decorative items and cleanliness affected the decision to use onsen services of customers in Bangkok with statistical significance at the 0.05 level, 2) Service quality insists of reliability, assurance, tangible, empathy and responsiveness affected the decision to use onsen services of customers in Bangkok with statistical significance at the 0.05 level and 3) demographic factors does not affect customers' decision to use onsen services in Bangkok.

A study of the decisions making of customers who come to use the services of Friends Nail

ธัญรัตน์ เมณฑ์กูล, อริสรา เสยานนท์ — Sun, 11 Aug 2024 17:54:50 SE Asia Daylight Time

Friends Nail Shop is a nail salon that has been opened for business to meet the needs of people who love decorating their nails and are interested in this aspect. Unfortunately, the shop faced with loss from business. Therefore, this study was conducted with the objective of (1) To study the behavior of customers who come to use nail salon services. (2) To study the quality of service that affects visits to nail salons. (3) To study the level of importance in decision making to use nail salon services in purpose to take data from the study to analyze the causes of the problems in order to plan and determine solutions to the problems. The tools were used in the research include: Questionnaire by sending questionnaires through the store's customer line group and in-depth interviews with royalty customers. The samples were determined to be customers who had used the services of Friends Nail Salon and related persons, which means relatives or followers of customers who used the nail salon, a total of 360 people, which are female 62.22% LGBTQ 21.67% and male 16.11%. The research found that the importance of service quality has an effect on receiving nail salon services which are 5 aspects of service quality, including tangible, reliability, responsiveness, assurance and empathy being all at the highest priority levels. Considering the level of importance in decision making to use a nail salon service was found to be the need to decorate nails beautifully, the need to repair or change the color of the original nail polish, price comparison or nail color or nail pattern, employee service, fast service by store staff, price of the store's promotion service has been evaluated at the highest level of decision importance The benefit gained from this study is that business service providers at Friends Nail shops can use the results of this research to improve and select solutions that will be most suitable with the condition of the problem. The researcher proposes that the store should focus on public relations communications for the target group to people who living in the area nearby the store and should create the membership system to expand the member base.

Influencers and images that influence the interest in purchasing protein diets through online channels among Generation Y consumers in Bangkok

ธนิสรา เกษสุวรรณ์, จรัชวรรณ จันทรัตน์ — Sun, 11 Aug 2024 17:45:29 SE Asia Daylight Time

This research study The objectives are 1) to study consumer behavior that influences interest in purchasing protein diets through online channels among Generation Y consumers in Bangkok. 2) to study online media influencers (Influencers) that influence Interest in purchasing protein diets through online channels of Generation y consumers in Bangkok and 3) to study the brand image that influences the interest in purchasing protein diets through online channels of Generation y consumers in Bangkok There was a sample group of consumers who were interested in purchasing protein diets through online channels. In Bangkok, 400 people used questionnaires as a tool to collect data. Statistical data were analyzed using the SPSS package.

A Study of Problems and Strategies Formulation to Increase Sales, Case Study of Nguan Heat Seng (Talad Bang Sai)

ญาณิศา วงศ์ศรีสุนทร, ฐานิตา ฆ้องฤกษ์ — Sun, 11 Aug 2024 17:43:56 SE Asia Daylight Time

The purpose of this research study is to study the causes of problems that cause sales of Nguan Huat Seng (Talad Bangsai) to decrease.And To study approaches and strategies that can increase sales of Nguan Huat Seng (Talad Bang Sai) by doing this research. Qualitative Research (Qualitative Research) The group of informants consisted of 30 consumers of the Nguan Huat Seng (Talad Bang Sai) and one executive of the Nguan Huat Seng (Talad Bangsai). Tools used The research is an interview form. The data is analyzed using content analysis. Problems and causes are analyzed using fishbone diagrams. Find solutions using SWOT analysis and the TOWS matrix.

The results of the study using the fishbone diagram found that the reasons that resulted in the sales of the Nguan Huat Seng (Talad Bangsai) decreasing were two factors: 1. Factors in the service marketing mix (7PS), including 1) price, that is, the shop has Prices range from tens to hundreds. That depends on the size of the product. It is worth the quality in terms of taste, size, and image of the product. But the price tag on the product is unclear. Discounts are rarely available. 2) Distribution channels The location of the store is quite difficult to reach. There isn't much parking, and it is cramped. The store layout needs to be improved so that the production and sales sides are mixed. There is not much contact through online channels. 3) marketing and promotion. The matter of public relations is not very thorough. Promotion of the store: most stores do not have much Give a discount, but there will be free products during the period. or important occasions such as festivals or important days There is no product testing allowed. 4) Process aspects There are not enough employees to provide service. Payment is difficult. 2. Product purchasing behavior From the study, it was found that it depends on influences from various sources that cause consumer behavior, age, and natural disasters. causing sales to decrease in certain periods when choosing the approach used to solve the problem. By analyzing all 4 sets of the TOWS matrix, we can find the best approach, which is the 4th approach in terms of marketing promotion. Public relations online through various channels Arrange promotions and services before trading. It will make the business more well-known. It is an opportunity for consumers to have access to decisions that can be compared with competitors in the same category.

Factors Influencing Customers’decision to Consume on Isaan Restaurant Services in Nakhon Si Thammarat Province

วิไลวรรณ ฟุ้งสันเทียะ, ลัดดาวัลย์ เลขมาศ, ปราณี เอี่ยมละออภักดี — Sun, 11 Aug 2024 17:41:40 SE Asia Daylight Time

This research has the objective to study the factors influencing consumers' decision to consume on Isaan restaurants in Nakhon Si Thammarat province. By studying demographic factors including gender, age, religion, education level, occupation, average monthly income. Service marketing mix factors include products, prices, distribution channels. Marketing promotion, personnel, physical, process and consumer behavior factors (5W1H) include (Who), who are the customers (What), what do customers buy (When), when do customers buy (Where), where do customers buy (Why), why do customers buy (How) How do customers buy? The study found that different demographic factors affect consumers' decision to consume on Isaan restaurants in Nakhon Si Thammarat Province, including gender, age, religion, education level, occupation, average monthly income, and different marketing mix factors. Services affect consumers' decision to consume on Isaan restaurants in Nakhon Si Thammarat province and consumer behavior factors (5W1H) affect consumers' decisions to use Isan restaurants in Nakhon Si Thammarat Province. The population used in the study was 400 sets of working age people aged 18 years and over in Nakhon Si Thammarat Province who had used the services of Isaan restaurants. Data collection methods Sample group of this research study Is a consumer who has used the services of an Isaan restaurant in Nakhon Si Thammarat province using the assumption that the data has a normal distribution (Normal Distribution). The maximum level of variance is set to be p = 0.5 and q = 0.5, 95% confidence level, and a sampling error of 5% is accepted.

Guidelines for strategic management of construction businesses, case studies YYY Limited

วรวิช คงอยู่, ฐานิตา ฆ้องฤกษ์ — Sun, 11 Aug 2024 17:29:20 SE Asia Daylight Time

This article presents a construction business management strategy of the study case, Limited Partnership YYY. Aim to offer an efficient management strategy moving toward excellence in a highly competitive situation. Interview 10 experts from Limited Partnership YYY on the topic, obstacles that affect management success, and root cause analysis with 5M principles and fishbone tools. After analysis, the following problems were found. Man: a high turnover rate makes it impossible to control worker’s skills and High wages. Purchasing from retail store: It is difficult to reduce costs and transportation costs. Material: It has leftovers from different types of projects that cannot be used in another project. Method: we don't have an online platform, don't have marketing promotion with partner companies. Measurement: We don't have a subcontractor evaluation system, which makes it difficult to maintain the quality. Machine: High cost and lack of maintenance knowledge 10 Experts take a questionnaire related to factors affecting success in organizational management. The results after using the AHP technique can sort the problems with the most to least impact as follows. Working capital problems, microeconomics problems, Safety, and fund investment problems. Analyzed an organization SWOT analysis data by TOWS matrix tools, to suggest on management strategies, which has been determined into 5 items as follows.

Factors Influencing The Purchase of Doi Chaang Coffee Beans for Working-Age Consumers

ทัศนีย์ พิมโพธิ์, ธนธร วชิรขจร — Sun, 11 Aug 2024 17:21:28 SE Asia Daylight Time

The objective of this research is to study the factors influencing the purchasing decisions of DOI CHAANG coffee beans among working-age consumers, focusing on brand image factors and brand trust factors. This quantitative research collected data using online questionnaires through Google Forms and QR Codes. The sample group for this study comprised consumers who chose to purchase DOI CHAANG coffee beans in all four flavors: Espresso Supreme, Premium Classic, Organic Signature, and Peaberry Classic. The data were then statistically analyzed and reported in terms of frequency, percentage, mean, and standard deviation.

The study found that most respondents were female, aged 25-34 years, with a bachelor's degree, employed in private companies, and had a monthly income of 15,001-25,000 baht. It was found that brand image factors, including attitude and benefits, as well as brand trust factors, including the benevolence of the brand, did not significantly influence the purchasing decisions of DOI CHAANG coffee beans among working-age consumers at a confidence level of 0.05.

Factors Affecting Consumers’ Decision to Purchase Consumer Products in Supermarket in Bangkok

ชาดาพา ศุภกุลภัทร์, ปราณี เอี่ยมลออภักดี, สุกัญญา ภู่สุวรรณรัตน์ — Sun, 11 Aug 2024 18:13:16 SE Asia Daylight Time

This research aims to study the consumer behavior in making purchase decisions for consumer products in supermarkets in Bangkok. The study used demographic factors, consumer behavior analysis, marketing mix, and purchase decision as factors. This is a quantitative research in a survey form. Data was collected using online questionnaires via Google Form and QR Code, and paper questionnaires. The sample group consisted of 400 consumers who had purchased consumer products in supermarkets in Bangkok, aged 25-65 years. The research results revealed various factors that influence the purchase decision of consumer products in supermarkets in Bangkok. In summary, consumers tend to choose products that offer convenient distribution channels, leading to an increase in online purchases. They also compare product quality and price before making a purchase decision. Business operators can use the information from this research to develop marketing strategies that create satisfaction and meet consumer needs, resulting in increased sales and competitiveness.

Factors correlated to employee work efficiency Procurement Department, Government Savings Bank (GSB), Head Office

ชวกรณ์ เพ็ชรตรา — Sun, 11 Aug 2024 18:09:37 SE Asia Daylight Time

The objectives of this exploratory study were to 1) study the level of motivating factors, 2) study the level of hygiene factors, 3) study the level of satisfaction, 4) study the level of work efficiency, and 5) study the relationship between motivating factors. hygiene factors and satisfaction affecting the work efficiency of employees in the procurement department, Government Savings Bank (GSB), head office. The population used in the study included 92 employees of the procurement department, GSB, head office. Tools used to collect data include: questionnaire on motivating factors, hygiene factors, satisfaction, and work performance and analysis of tool quality by Cronbach's α-Coefficient was equal to 0.95, 0.98, 0.99 and 0.95, respectively. Data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation. and inferential statistics, including Pearson correlation analysis. The study period is between November 2023 and April 2024.

The results of the study found that there are motivating factors in work performance. Overall, it is at a high level (μ = 3.96). Hygiene factors overall performance were at a high level (μ = 3.94). Level of job satisfaction overall, it was at a moderate level (μ = 2.95) and the work efficiency of employees in the procurement department, GSB, head office, overall was at a high level (μ = 3.97). As for the relationship between motivating factors and hygiene factors with the work efficiency of employees in the procurement department of GSB, head office, was at a high level. However, satisfaction has a moderate relationship with employee performance, with correlation coefficients of .926, .901, and .597, respectively, with statistical significance (p<.05).

A Study of Value Chain Affecting Computer-relate Inventory Management of GSB Headquarter

ไกรศรี ธุวังควัฒน์ — Sun, 11 Aug 2024 18:01:04 SE Asia Daylight Time

The objectives of The Study of Value Chain Affecting Efficiency of Computer Supplies Management in Government Savings Bank Head Office are 1) To conduct quantitative research by questionnaire survey method on 365 people including temporary employee, permanent employee and executives who use the service provided, and 2) To conduct qualitative research by structured interview with 21 staffs in the department. The results from both quantitative and qualitative research indicate that; in primary activities, inbound logistics, operations and outbound logistics factors are overall in agreed level. In support activities procurement, technology development, human resource management and warehouse management factors are overall in agreed level. For hypothesis testing, it indicates that the value chain of outbound logistic factor has 18.70 % influence on the efficiency of computer supplies management in Government Savings Bank Head Office with statistical significance at 0.05. Besides, it also indicates that the value chain of human resource management has 26.30 % influence on the efficiency of computer supplies management in Government Savings Bank head office with statistical significance at 0.05. The results from this study can enhance the efficiency in value chain management for Material Department in Government Savings Bank Head Office. On the other hand, this study also led to an efficient warehouse management by utilizing an effective information and material storage in warehouse that can reduce cost and prevent material shortage issue. As has been demonstrated, this study can deal with various relevant issues leading to the highest efficiency in warehouse management.

Guidelines for Reducing Non-Performing Loan (NPL) of Farmer Debtors Bank for Agriculture and Agricultural Cooperatives, Phak Hai Branch Phra Nakhon Si Ayutthaya Province

วิมณฑา เรืองเดช — Sun, 11 Aug 2024 17:57:27 SE Asia Daylight Time

The purpose of this study was to study the causes of the problem of non-performing loans (NPLs) that are increasing in volume and to find solutions to this group of debtors to enter a normal debt situation. The sample consisted of 213 receivables of farmers' loans with outstanding debts, 10 receivables who could not repay their debts on time, and 3 loan employees. The analysis results showed that the most common cause of non-performing receivables (NPL) problems was external factors due to economic downturns, followed by personal factors due to higher household expenses, and internal factors due to lack of customer follow-up. The solution to normalize non-performing receivables (NPLs) is 1) Increase the frequency of continuous debt collection by employees. 2) Create a clear common goal of the team in the branch to improve the debt collection process, which should be planned, strategized, and evaluated at every stage (1 month), and 3) provide training to educate employees on the loan process, loan analysis, and debt management so that employees have the knowledge and expertise to be able to pay loans effectively.

ปัจจัยที่มีอิทธิพลต่อการตัดสินใจซื้อผลิตภัณฑ์บำรุงผิวหน้าแบรนด์เฟซแลบซ์ (FACELABS) ในเขตกรุงเทพมหานครและปริมณฑล

ทัศนีย์ สีแสง, ธนธร วชิรขจร — Sun, 11 Aug 2024 17:42:47 SE Asia Daylight Time

Currently, the global cosmetics industry is continuously growing, reaching a high value of up to $364 billion USD. This growth is driven by consumer preferences for enhancing their appearance. In Thailand, the cosmetics market is predominantly domestic, with up to 85% of products being locally produced, mainly in the skincare category. Among these, skincare products hold the largest market share, accounting for over 41%. "FACELABS" skincare products are formulated and researched under dermatologist supervision. They offer a variety of products tailored to different skincare needs. This study aims to investigate the factors influencing the decision to purchase FACELABS skincare products in the Bangkok metropolitan area and its suburbs, focusing on brand equity and integrated marketing communication factors. The research is quantitative and survey-based, utilizing online questionnaires via Google Form and QR codes, with a sample size of 416 consumers who have previously purchased FACELABS skincare products and reside in the Bangkok metropolitan area and its suburbs. The study found that brand equity factors significantly influence the decision to purchase FACELABS products in the Bangkok metropolitan area and its suburbs. Through multiple regression analysis with a significance level of less than .05, four significant dimensions were identified: Brand Awareness, Brand Loyalty, Brand Association, and Perceived Quality. Additionally, integrated marketing communication factors also play a significant role in influencing purchase decisions, with four dimensions identified as significantly influential: Sales Promotion, Personal Selling, Advertising, and Public Relations.

Factors Affecting Consumer Purchasing Decision or Frozen Food in Nakhon Pathom

วรางคณา จับศรทิพย์, ปราณี เอี่ยมละออภักดี — Sun, 11 Aug 2024 17:37:06 SE Asia Daylight Time

This research aimed to (1) To study frozen food purchasing and consumer behavior in Nakhon Pathom (2) To study the factors of marketing IMC factor Affecting purchasing decisions and consuming frozen food of consumers in Nakhon Pathom. (3) To study frozen food purchasing and consumption decision of consumers servicescape in Nakhon Pathom The sample used in the research was 404 persons in Nakhon Pathom, using questionnaire was used as a tool for data collection. The statistics used in the analysis were frequency, percentage, mean and standard deviation using multiple regression statistics. The results of hypothesis testing showed that consumers for the marketing IMC factor It Public relation. And The factor is Servicescape in connect with the facility signs symbols and artifacts.

A Study of Consumer Behavior, Trust and Electronic Word of Mouth Influencing Consumer’s Decision to purchase Buddha Amulets via TikTok In Nonthaburi Province, Thailand

เจนจิรา พะลาแดง, กิตติพงษ์ สาครเสเถียร — Sun, 11 Aug 2024 17:35:43 SE Asia Daylight Time

The objective of this research is A Study of Consumer Behavior (6W1H), Trust and Electronic Word of Mouth Influencing Consumer’s Decision to purchase Buddha Amulets via TikTok In Nonthaburi Province,Thailand. The sample consisted of 400 people who have purchased Buddha on TikTok and living in Nonthaburi province. The survey was conducted through a Google Form on Facebook fanpages. The population group choses The Factors in Consumer Behavior (6W1H): What, Why, When and Where. The Factors in Trust: Conflict Resolution. The Factors in Electronic Word of Mouth: Content on social media Influencing Consumer’s Decision to purchase Buddha Amulets via TikTok In Nonthaburi Province,Thailand. Other Factor did not significantly affect to purchase Buddha Amulets via TikTok in Nonthaburi Province, Thailand.

Factors Influencing Intention to Buy Cushion Cosmetic of Generation Z

พีร์ตรา โดมาน, จรัชวรรณ จันทรัตน์ — Sun, 11 Aug 2024 17:34:29 SE Asia Daylight Time

The purpose of this research is to study Factors that influence the interest in purchasing Cushion cosmetics among Generation Z customers include consumer behavior factors (6W1H). Factors in content marketing (Content Marketing) and factors in influencers in online media which is quantitative research. In the survey format, the sample group used in this study was a group of people interested in buying Cushion cosmetics and a group of Generation Z people, totaling 400 people. The research tool was to collect data through online questionnaires via Google Form and in QR Code format. There were a total of 400 questionnaires that could be used for analysis. Using statistical values such as frequency, percentage, mean, and standard deviation. analyze equations Multiple Regression Analysis, One-Way ANOVA. The results of the study found that the majority of respondents were female and had a bachelor's degree level of education. Working as an employee of a private company and have an average monthly income of 15,001 - 30,000 baht. As for consumer behavior, it was found that the majority of respondents are Generation Z people who like to use Cushion type cosmetics every time they apply makeup (more than 5 times/week). The majority of customers choose to buy Cushion type cosmetics, formulas that focus on concealing acne scars and dark spots. Customers consider the safety of cosmetics when purchasing Cushion type cosmetics. The purpose of choosing Cushion type cosmetics is to beautify the male. Use it yourself. friend or acquaintance Participate in purchasing decisions as for the content marketing factors (Content Marketing), including entertainment content. (ENTERTAINMENT), content to persuade (INSPIRE), content to educate (EDUCATE), content to compare (CONVERT), and influential factors in online media, namely trust. (Trustworthiness) in expertise. Expertise, respect, similarity to the target group (Similarity) influence the interest in purchasing Cushion cosmetics among Generation Z customers, which is a consumer behavior factor (6W1H). Opportunity for purchasing decisions Distribution channels for cosmetics, Cushion type, and influential factors in online media Attractiveness has no influence on the interest in purchasing Cushion cosmetics among Generation Z customers at the confidence level of 0.05.

Personal trainer personality factors and marketing components that influence the decision to purchase a training package in Jett’s Fitness, Asoke

พงศ์พิพัฒน์ เพชรทอง — Sun, 11 Aug 2024 17:30:43 SE Asia Daylight Time

Independent study on Personality factors of personal trainers that affect the decisionto purchase a training package. Among users of jett's fitness, Asoke branch, the objectives were 1) to study personal factors affecting the decision to purchase training packages among users of jett's fitness, Asoke branch 2) to study personality factors affecting Deciding topurchase a training package for users of Jett's Fitness, Asoke branch. 3) To study the marketing mix of Jett's Fitness, Asoke branch, affecting the decision to purchase a training package for users of Jett's Fitness, Asoke branch. This study. Collected data from Members of Jett's Fitness, Asoke branch, 400 people, using questionnaires as a tool to collect data. The research results found that Opinions on the Personality of Personal Trainers The inner personality of a personal trainer. The 5 personality elements of a personal trainer. The marketing mix of jett's fitness Asoke branch and the overall decision to purchase a personal trainer package is at the highest level. Members of Jett's Fitness, Asoke Branch, who have personal trainers with age and average monthly income different There is a difference in the decision to purchase a training package among users of Jett's Fitness, Asoke branch, at a statistical significance of 0.05. External Personality Inner personality, 5 personality elements, and the marketing mix of Jett's Fitness, Asoke branch, affect the decision to purchase training packages among users of Jett's Fitness, Asoke branch, with statistical significance at the 0.05 level, with a relationship at the level. a lot

The Influence of Personal Beliefs, and the 7P's Marketing Mix on the Decision to Purchase Sacred Objects through Facebook

นภัสสร คำพวง, กิตติพงษ์ สาครเสถียร — Sun, 11 Aug 2024 00:00:00 SE Asia Daylight Time

This research aims to study the factors influencing the decision to purchase sacred objects through Facebook, utilizing concepts of consumer behavior, personal belief psychology, and the marketing mix (7P’s). This quantitative research involved a sample group of 398 individuals who had previously purchased sacred objects via Facebook.

The study found that the belief in achieving life goals had the highest influence, followed by beliefs in social coexistence, honor, physical aspects, and security. Regarding the marketing mix (7P’s), physical evidence had the highest influence, followed by process, people, promotion, place, product, and price. The findings highlight the importance of using social media and marketing strategies to enhance the effectiveness of selling sacred objects.

Deciding to purchase an exercise program with a personal trainer for each generation

สราวุธ ผจญกล้า — Sun, 11 Aug 2024 17:27:27 SE Asia Daylight Time

The purpose of this study was to study the decision to purchase a fitness program with a personal trainer of each age group. and to investigate the market mix factor (7Ps) that correlates the purchase of a fitness program with a personal trainer of each age group. The sample group of this quantitative study consisted of 400 exercises in the fitness center with a personal trainer in the Bangkok area. The tool used in the study was an online questionnaire. Then the survey data was processed using the One-Way ANOVA and Multiple Regression Analysis. The results showed that most of the respondents were female, 61 percent were 24-29 years old, 37.3 percent were married, 60 percent were undergraduate, 54.3 percent were employees of private companies, and 26.3 percent were average monthly income of 15,001 – 20,000 baht, respectively. The sample group has a level of opinion on the market mix factor. In the overall level, it is the highest. When looking at each aspect, it was found that the product The first is the highest average, followed by distribution channels, physical characteristics, processes, personnel, marketing promotion, and prices, respectively. The result revealed that the respondents the age range affecting the purchase of exercise programs with personal trainers of each age group did not differ significantly at the level of .05 and the Market Mix Factor (7Ps) had 4 factors: product, personnel, physical characteristics, and price. There was a statistically significant difference in the relationship between the purchase of exercise programs and individual trainers of each age group at the .05 level.

Factors influencing consumers' decision to use beauty services in Bangkok

ชงคา หิรัญภัทรเวช, ลีลาวดี พัฒนรัชต์ — Sun, 11 Aug 2024 17:25:51 SE Asia Daylight Time

The purpose of this research is to study consumers' decision to use beauty services in Bangkok, classified according to personal factors, to examine the social factors affecting consumers' decision to use beauty services in Bangkok, and to investigate the impact of 4Es marketing strategies on consumers' decision to use beauty services in Bangkok. This study collected data from 400 consumers in Bangkok using questionnaires as a data collection tool. Statistical analyses utilized in data analysis included frequency distribution, percentage, mean, standard deviation, one-way ANOVA, and multiple linear regression analysis, conducted at a significance level of 0.05. The study results indicated that overall social factors, overall 4Es marketing strategy, and overall decision to use beauty services were at high levels. Hypothesis testing revealed that respondents' gender, status, and average monthly income significantly influenced their decision to use beauty services in Bangkok at the 0.05 significance level. Social factors such as trust, performance expectations, purchase intention, image, and reference group significantly impacted consumers' decision to use beauty services in Bangkok at the 0.05 significance level. Additionally, the 4Es marketing strategy regarding value for money and creating regular consumers significantly affected consumers' decision to use beauty services in Bangkok at the 0.05 significance level.

Factors Affecting Investment Decisions on Common Stock in the Stock Exchange of Thailand for Regular Income Officer in Rayong Province

ธีริศรา เสนานารถ, รินรดา แสงบัว — Sun, 11 Aug 2024 18:07:01 SE Asia Daylight Time

The purpose of this research is to study the decision to invest in common stocks on the Stock Exchange of Thailand among employees with regular income in Rayong Province. The sample group used in this study was 400 employees with regular income in Rayong Province who invested in common stocks on the Stock Exchange of Thailand using a questionnaire is a tool for collecting data from samples. And data were analyzed by frequency distribution, percentage, mean, standard deviation, t-test, One-Way ANOVA and Multiple Regression Analysis.
The results of the research found that: 1) among employees with regular income in Rayong Province, who have differences in gender, age, income, educational level, marital status, experience in investing in common stocks, and types of investors, have differences in decision to invest in common stocks on the Stock Exchange of Thailand at a statistically significant level of 0.05; and 2) investment factors in terms of the knowledge, understanding, and experience in investment dimension, the investment advice dimension, and the investment motivation dimension, had and affected on the decision to invest in common stocks in the Stock Exchange of Thailand of employees with regular income in Rayong province.

Comparison of Investment Behavior in Common Stocks of Early-Career Investors and Family Building Age

ชนะกานต์ รุ่งเรืองภัทรกิจ, นงนภัส แก้วพลอย, ลลิตา หงษ์รัตนวงศ์ — Sun, 11 Aug 2024 18:16:23 SE Asia Daylight Time

The purpose of this research is to study and compare the investment behavior in common stocks of investors in the age group starting work and family building age. It is a quantitative study using questionnaires to collect data from a sample of 350 sets. Data analysis uses statistics. descriptive to find frequency, percentage, mean, and standard deviation. Inferential statistics compares relationships between variables. Using ready-made programs to analyze Pearson Chi-square and Discriminant Analysis.

The results of the study found that Starting working age, 21-30 years old, female, bachelor's degree, income 15,000 - 25,000 baht, 1-3 years of experience, invested in 2 common stocks, portfolio status is profitable. Most investors invest in industrial products. and is a long-term investor The age of family creation is 31-40 years. It was found that the majority are male. Bachelor's degree, income 15,000 - 25,000 baht, 3-5 years of experience, invested in 1 common stock, portfolio status is profitable. Most investors invest in consumer products. and is a medium-term investor

The use of fundamental and technical factors in deciding to invest in common stocks of both generations is different. The age of starting a family has an average of using fundamental and technical factors of the group higher than the overall average, and the age of starting work has a value. The group average is lower than the overall average.

Factors Affecting The Revenue of Land and House Public Company Limited

พีรธัช โกษะโยธิน, นงนภัส แก้วพลอย — Sun, 11 Aug 2024 18:12:07 SE Asia Daylight Time

This objective of this research is to investigate the relationship between independent and dependent variables using multiple linear regression method. The research focuses on examining the factors that can affect the income of Land and House Public Company Limited (LH) using secondary data in quarterly format, starting from January 1, 2018 to December 31, 2023. The independent variables using in the research are Policy Rate, Minimum Lending Rate (MLR) from Government Saving Bank, Private Investment Index (PII), and business confidence index for the next 3 months (BSI3).

The findings reveal significant relationships between the independent and dependent variables at the 0.05 significance level. In consequence, the research found that policy rate, PII, and BSI3 have a statistically significant positive relationship with company income, while MLR exhibits a statistically significant negative relationship with company income.

Factors Affecting The Investment in Provident Fund

ปาลิตา เลิศวิชชบูรณ์, ธฤตพน อู่สวัสดิ์ — Sun, 11 Aug 2024 17:31:56 SE Asia Daylight Time

This research focuses on factors affecting investment in provident funds. The objective is to study the investment behavior in provident funds of provident fund members. Using a questionnaire as a tool to collect data from a sample of 400 people, the variables used in the study were determined, including independent variables, namely personal factors and financial planning, Factors of knowledge and understanding about investing, Investment motivation factor, The dependent variable is investment in provident funds. The data were analyzed using descriptive statistics. To find frequencies, percentages, averages, standard deviations and inferential statistics. Find relationships between variables. Using F-Test Analysis, Chi-square Analysis and Multiple Regression Analysis using the least squares method.

The results of the study found that factors affecting investment in provident funds, personal factors and financial planning include monthly income. Investment attitude Experience investing in deposits and gold and investment motivation, it includes savings objectives. and the external environment. statistically significant at 0.05.

Keywords: Provident Fund, Financial Planning, Retirement

Student Affairs Risk Management Model

กัลยรัตน์ หล่อมณีนพรัตน์, เพียงจันทร์ โกญจนาท — Sun, 11 Aug 2024 00:00:00 SE Asia Daylight Time

งานวิจัยนี้มีวัตถุประสงค์เพื่อศึกษารูปแบบการบริหารความเสี่ยงด้านงานกิจการนักเรียน ซึ่งเป็นการวิจัยเชิงคุณภาพ (Qualitative Research) ด้วยกรอบการวิเคราะห์เนื้อหาเชิงคุณภาพที่อิงจากการทบทวนวรรณกรรม ใช้แผ่นลงรหัส (Coding Sheet) เป็นเครื่องมือในการเก็บรวมรวมข้อมูลตามกรอบเนื้อหา จากนั้น วิเคราะห์ข้อมูลโดยวิธีการวิเคราะห์เนื้อหา (Content Analysis) การวิเคราะห์ข้อมูลเชิงคุณภาพ (Qualitative Analysis) และพัฒนารูปแบบการบริหารความเสี่ยงด้านงานกิจการนักเรียน ผลการวิจัย พบว่า รูปแบบการบริหารความเสี่ยงด้านงานกิจการนักเรียน ประกอบด้วย 6 ขั้นตอน คือ 1) การกำหนดวัตถุประสงค์การบริหารความเสี่ยง 2) การระบุและการวิเคราะห์ความเสี่ยง 3) การประเมินความเสี่ยง 4) การตอบสนองหรือจัดการความเสี่ยง 5) การสื่อสารแผนบริหารความเสี่ยง และ 6) การติดตามประเมินผลและทบทวนแผนการบริหารความเสี่ยง ซึ่งผู้บริหารสถานศึกษาเป็นบุคคลสำคัญในการขับเคลื่อนการดำเนินงานและการบริหารความเสี่ยงด้านกิจการนักเรียนให้บรรลุวัตถุประสงค์และมีประสิทธิภาพ โดยควรมอบหมายหรือแต่งตั้งให้มีผู้รับผิดชอบการบริหารความเสี่ยงด้านงานกิจการนักเรียนทั้งในรูปคณะกรรมการและบุคคล เพื่อประโยชน์สำหรับการปรับปรุงพัฒนางานกิจการนักเรียนของสถานศึกษา

AUDIENCE STUDY OF MALE PARENTING OBSERVATIONAL REALITY TV SHOWS: A CASE STUDY OF "DADDY'S HOME"

Chen Jinyi, Lucksana Klaikao — Sun, 11 Aug 2024 17:50:49 SE Asia Daylight Time

The purposes of this study are 1) Study the socio-economic characteristics of audiences who watched the male parenting observational reality TV show “Daddy's Home”. 2) Explore the influential relationship between exposure, perceptions, attitudes, and behaviors of audiences watched the reality TV show “Daddy's Home” about male parenting.

This study is based on quantitative research. Total 400 Chinese people aged 18-45 who have watched the “Daddy's Home” reality TV show were selected as the sample. The study also applies various research tools including questionnaires and data analysis by statistics, frequencies, percentages, means, chi-square tests, one-way ANOVA, correlation analysis, and regression analysis.

As for the results of the study: 1) The socio-economic characteristics of the audience of the male parenting observational reality TV show "Daddy's Home", the number of female audiences is higher than male audiences, aged 26-35 years old, usually with a bachelor's degree, are corporate employees, with an average monthly income of 5001-10000 RMB, are married, and have one child in the family. 2) There is no significant difference between the socio-economic characteristics of the audience and the frequency of media exposure. The frequency of audience media exposure positively influences audience perceptions, attitudes, and behaviors toward male parenting. The level of audience perceptions of male parenting positively influences the level of their attitudes and behaviors. The level of audience attitudes of male parenting positively influences their level of behaviors. The level of audience attitudes toward male parenting mediates the level of perceptions and behaviors.

People’s Perspectives Towards the Senators: A Case Study of Angthong Province

กันพราว พวงสีเงิน, ธำรงศักดิ์ เพชรเลิศอนันต์ — Sun, 11 Aug 2024 17:53:40 SE Asia Daylight Time

The objectives of this study were to: 1) investigate the perspectives of people residing in Angthong Province towards the senators, and 2) compare people’s perspectives towards the senators by considering personal factors. It is a quantitative research. The sample in the study included 400 people with voting rights residing in Angthong Province. They were selected using the simple random sampling method. The instrument used was a five-point Likert scale questionnaire. The statistical methods used were percentage, mean, standard deviation, T-test, One-way ANOVA, and LSD test.

The results showed that the perspectives of people residing in Angthong Province towards the senators were generally low. The highest-rated aspect was being a representative of the people, followed by working performance. The aspect receiving the lowest score was related to society and democracy.

The results of the hypothesis testing showed that people residing in Angthong Province with different ages and monthly incomes had significantly different perspectives towards the senators at a statistical significance level of .05, supporting the proposed hypothesis. However, factors such as gender, education level, and profession did not influence perspectives towards the senators.

Beach Area Conflict Management Between Government Agencies and Communities in Koh Samui District, Surat Thani Province

ชณัฐชิตา คงเลข, วีระ สมบูรณ์ — Sun, 11 Aug 2024 17:56:14 SE Asia Daylight Time

This research is a study of conflict management regarding beach area resource management between government agencies and communities in Koh Samui District, Surat Thani Province. The study was conducted in 2 subdistricts in Koh Samui District, Surat Thani Province, namely Ang Thong Subdistrict and Mae-nam Subdistrict, between 1 and 31 October 2023. There are two objectives: 1) to study the causes of conflicts in beach area resource management between government agencies and communities in Koh Samui District, Surat Thani Province, and 2) to study ways to solve the problems of conflicts in beach area resource management. between government agencies and communities in Koh Samui District Surat Thani Province.Using documentary research methods, participatory observation, and in-depth interviews with key informants. The results of the study found that 1) Conflict in beach area resource management was caused by government agencies creating projects to study and design dams to prevent coastal erosion, causing economic, social and tourism conditions to deteriorate, people in the community do not receive benefits from the project and it also causes the rate of tourists to decrease and 2) conflict resolution involves cooperation from government agencies and citizens using participatory problem solving, leading to work between government agencies and people in the community being able to continue operating and living with quality and develop and promote the tourism economy to grow even higher in the future.

People's Attitude Towards Provincial Governor : A Study of Phra Nakhon Si Ayutthaya Province

เบญจาริณี สายันต์, ธำรงศักดิ์ เพชรเลิศอนันต์ — Sun, 11 Aug 2024 18:14:28 SE Asia Daylight Time

This research aimed to 1) to study the level of attitude of the people of Phra Nakhon Si Ayutthaya Province towards the governor, and 2) to study and compare personal factors that affect the attitude of the people towards the governor. The research was conducted using quantitative methods. Data were collected using a questionnaire distributed to 400 respondents who lived in the area under the supervision of Ayutthaya Province.

The results of the research found that among a sample group of people in Phra Nakhon Si Ayutthaya Province, the overall attitude of the people towards the provincial governor was at a high level (x̅ = 3.44). When separated into each area, it was found that economic and provincial development was at a high level (x̅ = 3.74), followed by security (x̅ = 3.39) public utilities (x̅ = 3.37) and social and environmental aspects (x̅ = 3.27).

According to the hypothesis testing using inferential statistics, based on demographics, there were differences in attitudes of the people towards the governor of Phra Nakhon Si Ayutthaya Province. It was found that demographic factors including different age groups and education levels do not affect the attitudes of the people towards the governor of Phra Nakhon Si Ayutthaya Province. As for demographic information in terms of gender, occupation, and monthly income, different people have different attitudes towards the governor of Phra Nakhon Si Ayutthaya Province at a significance level of 0.05.

Legal Issues concerning Prohibitted Businesss Operated by Foreigners in Thailand

กฤษณา สุขเถี้ยม, ศิริญญา ดุสิตนานนท์ — Sun, 11 Aug 2024 17:59:55 SE Asia Daylight Time

This study reveals that disguised agents have been used in business operations and in companies’ shareholdings. Disguised agents were used to evade laws, including foreign business laws. There are transactions where disguised agents are established became more complicated, such as disguising real shareholders, stock manipulation, and money laundering. It has been shown that business is owned by Thai nationals, but foreigners have real authority to control such company. Moreover, foreigners who are holding preferential rights have more voting rights or use Thai nationals whose occupations are not related to the business to act as shareholders in such business.

The study found that there are currently laws controlling and prohibiting individuals from conducting transactions involving disguised agents. However, such law has not been effectively enforced. This is because the legal provisions have not yet established clear criteria in judging characteristics or behaviors that are considered transactions involving disguised agents. In addition, the laws governing agent transactions also involve many government agencies. The problem is that it is currently unclear about the coordination of information related to illegal transactions among those government agencies. There is no specialized agency to consider transactions involving undercover agents which are used to circumvent the law. Also, there is no clarity in considering the characters of transactions. The study therefore offers suggestions to solve the problem of prohibited business operations by foreigners by establishing concrete regulations and efficient government agencies cooperations.

The Problems of Election Offenses as a Predicate Offense in Money Laundering Law

ภัทรวรรณ เปาอินทร์, ศิริญญา ดุสิตนานนท์ — Sun, 11 Aug 2024 18:03:49 SE Asia Daylight Time

The Organic Act of Election of Member of the House of Representatives B.E.2561 in Thailand designates predicate offenses, as outlined in Sections 73 (1) and (2) are predicate offenses under The Anti-Money Laundering Act. The provision of predicate offenses primarily pertains to vote-buying activities, involving acts, including inducing individuals to vote for certain candidates by offering, promising, or providing property or benefits to various entities, which could then be classified as predicate offenses for money laundering. Section 158 carries severe penalties and is also considered a money laundering offense, raising concerns about potential over-criminalization. The issue of over-criminalization, where certain actions are excessively criminalized, can lead to conditions in which the acts are more criminal than necessary without benefiting from the charges or bases of the offense that have been determined. And that provision does not take into account the reality of law enforcement whether the perpetrators of the offenses under the law can be punished because in all cases, the Election Commission has issued a decision to prosecute the offenders under the Organic Act of Election of Member of the House of Representatives B.E. 2561, Section 73 (1) and (2), the Election Commission cannot prosecute the offenders for the offense of money laundering.

In addition, the offenses under Sections 73 (1) and (2) as predicate offenses of money laundering are disproportionate consequences and challenges related to enforcement, running counter to the principles of proportionality, the rule of law, and the Constitution of the Kingdom of Thailand B.E.2560 Section 77 because the penalty rate for election-related offenses is set as predicate offense of money laundering. The provision of offenses under the Organic Act of Election of Members of the House of Representatives B.E.2561, Section 73 (1) and (2) also makes it an offense of money laundering, thus creating uncertainty in law enforcement. In addition, it is ineffective in protecting society and also causes a criminal law that is not enforceable. In addition, the prescribed criminal penalties are less beneficial than the burden or cost that must be lost in making the law work as desired. In addition, according to the Anti-Money Laundering Act B.E. 2542, Section 3 does not contain provisions that election offenses are predicate offenses. Rather, it is stipulated in the last paragraph of the Organic Act of Election of Members of the House of Representatives B.E.2561, Section 73, whereby the offenses under (1) or (2) shall be considered as predicate offenses of money laundering, and the Election Commissioners shall have the authority to refer the matter to the Anti-Money Laundering Office for further action.

The Problems with legal measures related to jointly signed to call a shareholder meeting under the Public Limited Companies Act B.E.2535 (Via electronic media)

ธนกร นิลเพชร, ประพันธ์พงษ์ ขำอ่อน — Sun, 11 Aug 2024 17:40:08 SE Asia Daylight Time

In a public limited company, shareholders can participate in the running of the business only through shareholder meetings. Under the Public Limited Companies Act B.E. 2535, a meeting must be held at a specified location and must have the number of attendees required by law. Therefore, when the COVID-19 outbreak occurred, it directly affected the shareholder meeting. In order not to violate the rights of shareholders. The government therefore announced a law to recognize meetings via electronic media. But from the existing law, there are still many legal gaps. Compared to foreign legislation, it has been found that in Australia signing documents related to meetings, including meetings, can be done via electronic form. In the Federal Republic of Germany, a central platform for regulating electronic meetings has not been established. However, all online platforms must have the seals and data protections required by law. In the Socialist Republic of Vietnam, there are plans to launch a national digital platform for virtual meetings. For use by government agencies, organizations, businesses, and the public or even in Thai law in signing a proposal for a law Voters can be invited through electronic media. Agreed that the law should be amended so shareholders can make a book for invite shareholders and can jointly be signed via electronic media in calling a shareholder meeting. To preserve the rights of shareholders Including a platform for controlling meetings via electronic media. It should only be certified and directly regulated by ETDA so that it can be controlled. Easy to check the system and reliable.

Pallid Faded Crosswalk Detection Using YOLO Algorithm

พงศ์นฤทธิ์ เลาหวิเชียร, วิรัตน์ จารีวงศ์ไพบูลย์, เสาวลักษณ์ วรรธนาภา — Sun, 11 Aug 2024 17:38:22 SE Asia Daylight Time

Crosswalks deteriorate and fade from everyday use worldwide, which can lead to accidents between vehicles and pedestrians crossing the crosswalks. The machine learning techniques have the potential to extract patterns from pallid and faded crosswalks by creating models from images of crosswalks at all levels of clarity and images without crosswalks. we have chosen to use YOLOv8 as the model for the crosswalk detection system at all levels of clarity. This model is selected because it demonstrates good efficiency in object detection in images and can process data quickly. We have compiled a dataset of crosswalks at various levels of clarity by driving and collecting data in the Bangkok metropolitan area and its outskirts, which contain zebra crossings of different clarity levels. Furthermore, we have developed a system to classify crosswalk images into three levels of clarity: clear, damaged and faded to a low extent, and heavily damaged and faded. This system also includes images without crosswalks. These images are used to create datasets for zebra crossings at all levels of clarity, following the proportions of training, validation, and testing data, which are used to build a model for detecting crosswalks at all levels of clarity. And after testing the model with the Test dataset, the model achieved an mAP50-95 score of 77.3% and an mAP50 score of 96.2%. As for Precision, it reached 94%, and Recall reached 93%. This crosswalk detection system at all levels of clarity will serve as an assistive component in developing the autonomous car's cruise control or braking system when approaching zebra crossings of any clarity level. It will contribute to promoting safe driving of autonomous vehicles in the vicinity of crosswalks in all clarity levels.

Portfolio Management of ESG Stocks on The Stock Exchange of Thailand

กฤษฎา แจวเจริญ, สมพร ปั่นโภชา, บำรุง พ่วงเกิด — Sun, 11 Aug 2024 18:02:21 SE Asia Daylight Time

In recent years, investment strategies have increasingly emphasized the integration of Environmental, Social, and Governance (ESG) criteria. This study investigates the performance of investment portfolios constructed using ESG scores from ESG rating agencies, including Refinitiv and S&P Global. Employing Modern Portfolio Theory, specifically Portfolio Optimization techniques, we compare the returns of ESG-focused portfolios against other portfolios that either allocate investments equally across stocks or exhibit a bias towards stocks with higher ESG scores, as well as traditional benchmarks such as market indices. Results indicate that portfolios optimized based on ESG criteria consistently outperform other portfolio strategies and traditional benchmarks over various time horizons. For instance, over a 3-month period, portfolios optimized with Refinitiv's ESG scores achieved returns of 16.16%, 1.98%, and 8.82% for maximum return, minimum variance, and maximum risk-adjusted return portfolios, respectively, compared with the SET index (-10.69%) and the SETESG index (-12.59%).

Determining The Optimal Number of Periods to Evaluate Option Price Using the Binomial and Trinomial Model A Case Study of Set50 Options

ณารา ปิยะทัศน์, สมพร ปั่นโภชา, ภานุชาติ บุณยเกียรติ — Sun, 11 Aug 2024 17:58:33 SE Asia Daylight Time

The valuation of derivatives, which is the financial instruments, has garnered significant interest from investors, particularly in pricing option derivatives. This study investigates the valuation of options using both binomial and trinomial models. The objective is to determine the appropriate number of steps or intervals (N) for these models to evaluate option values and compare them with the widely used Black-Scholes valuation method. Six different options contracts were selected for this study, with the underlying assets being the SET50 index from the Stock Exchange of Thailand. Historical volatility and implied volatility of the underlying assets were used for comparative valuation.

The research revealed that options valued using the binomial model exhibited more oscillatory behavior compared to those valued using the trinomial model. Ultimately, for the optimal N, both call and put options tended to converge towards the reference price, with errors typically not exceeding ±0.5×10^(-4). This precision corresponds to four decimal places in market prices. The study observed that the trinomial model demonstrated greater stability in its convergence characteristics compared to the binomial model and required fewer intervals for valuation.

Comparing Risk Management Strategy of Merton Dynamic Portfolio with Tangent Portfolio

รักษ์ คันธรักษ์, สมพร ปั่นโภชา — Sun, 11 Aug 2024 17:49:20 SE Asia Daylight Time

This research delves into the critical importance of enhancing financial literacy and implementing resilient investment strategies through advanced financial education and portfolio management practices. It evaluates the effectiveness of the Tangent Portfolio and the Merton Dynamic Portfolio (MDP) as tools for mitigating interest rate risk. By comparing these strategies across stocks, bonds, commodities, and cash investments in the United States, the United Kingdom, and Thailand, the study aims to determine which portfolio better defends against interest rate fluctuations. The performance of these portfolios is benchmarked against major indices such as the SPX, UK100, and SET, with evaluations conducted on both a monthly and annual basis. A key objective is to assess how these portfolios perform under various interest rate scenarios, providing insights into managing investment risks through strategic asset allocation and liquidity management without relying on derivatives. The study concludes that the MDP demonstrates superior effectiveness in investment portfolio management. It successfully reduces systemic risks and achieves better risk-adjusted returns across the SPX, UK100, and SET indices compared to the Tangent Portfolio. This is primarily due to the utilization of the Hamilton-Jacobi-Bellman (HJB) method and the maximization of utility, which allows the MDP to mitigate portfolio risks more efficiently than traditional optimization methods that rely solely on expected returns and variance. Systemic risks modeled in this study, particularly those related to inflation, were based on stochastic processes and further applied to interest rate modeling. This approach enabled a more dynamic and responsive risk management strategy, underscoring the enhanced performance and resilience of the MDP in various economic conditions. The findings aim to offer pathways for investors to navigate financial uncertainties, with a particular focus on the systemic risks associated with interest rate changes. Ultimately, this research seeks to empower individuals with strategies for sustainable financial growth, enabling them to make informed investment decisions in a complex global market.

Financial Risk Assessment Beyond VaR and CVaR with the Application of Topological Data Analysis

สิริรัฐ เพ็ญสวัสดิ์, สมพร ปั่นโภชา — Sun, 11 Aug 2024 17:48:17 SE Asia Daylight Time

This study aims to evaluate financial risk through the application of Topological Data Analysis (TDA), including methods such as constructing the Vietoris-Rips complex () and calculating Euclidean Distance to analyze the structure and assess the changes in stock price data under normal and abnormal market conditions. This leads to the development of a topological risk assessment measure called Topological VaR Distance (TVaRD), which complements traditional risk assessment measures such as Value at Risk (VaR) and Conditional Value at Risk (CVaR). The data used in this study consists of daily stock prices over the past five years, from January 1, 2019, to December 31, 2023, for five securities in the food and beverage sector: CPF.BK, CBG.BK, SAUCE.BK, ICHI.BK, and SAPPE.BK.

The study finds that Topological VaR Distance (TVaRD) can serve as a supplementary risk assessment measure to traditional methods at the 95% confidence level for stock price data. TVaRD provides additional information about risk and offers a more appropriate perspective on risk, potentially acting as an early warning system and complementing traditional risk assessments. For example, in the case of SAPPE.BK over the past five years, TVaRD significantly increased from 67.3759 to 404.2511, which aligns with a decrease in VaR from -9.61% to -11.84% and a decrease in CVaR from -12.11% to -36.74%. The decrease in VaR and CVaR indicates increased risk, and thus the increase in TVaRD similarly indicates heightened risk.

Prudent Testing Framework of Mutual Funds Before Offering by The Risk Scoring Method

พลฤทธิ์ โสภณ, สมพร ปั่นโภชา — Sun, 11 Aug 2024 17:47:09 SE Asia Daylight Time

One of the primary responsibilities of asset management companies (AMCs) before offering various mutual funds to investors is product testing, as mandated by the Securities and Exchange Commission (SEC). This crucial step involves evaluating the risk levels of mutual funds under hypothetical scenarios, such as crises affecting the prices or liquidity of the fund’s assets. However, the SEC does not prescribe specific risk factors for testing, leading to diverse assessment methodologies based on evaluators' individual experiences. This inconsistency impedes effective risk comparison across similar mutual funds within AMCs. The goal of this research is to construct a standardized methodology for mutual fund product testing through the systematic scoring of risk factors, providing AMCs with a universally recognized framework for risk assessment. The methodology is demonstrated by evaluating the risk factors for the equity fund, iShares Russell 2000 ETF and the fixed income fund, X-Plus, both intended for future offering. The Value-at-Risk at 95% confidence level (VaR 95%) is employed to measure market risk, while Expected Loss (EL) is utilized to gauge credit risk. Additional performance metrics, including Tracking Error, Sharpe Ratio, and % Daily Win Rate, are also incorporated into the evaluation. By converting each factor into a specified risk score and aggregating these scores, the study determines that the equity fund possesses a "moderate" risk level, whereas the fixed income fund exhibits a "relatively low" risk level. These findings align with the statistical performance data of similar previously offered funds. Consequently, the research concludes that the developed risk assessment methodology and specified risk factors can effectively serve as a benchmark for evaluating the risks of similar mutual fund types in future offerings, ensuring consistent and unbiased assessments irrespective of individual evaluators' experiences.

3D Animation Design Use Color Symbolism to Promote Family Relationships from Smartphone Addiction Problems

พงศ์พิพัฒน์ กาญจนวิทย์ — Sun, 11 Aug 2024 18:10:59 SE Asia Daylight Time

The Project “3D Animation Design Use Color Symbolism to Promote Family Relationships from Smartphone Addiction Problems” aims to study the issues and consequences of parental smartphone addiction on children, and to depict these narratives to reflect children’s feeling towards to parents who ignore or have insufficient time for them. It is designed to raise awareness among the viewers about the impact of their actions with children and consequences. The study utilizes 3D animations for presentation, the project uses software such as Autodesk Maya, Adobe After Effects, Adobe Premiere Pro, and Substance Painter. The Project is evaluated through feedback from 33 general viewers through satisfaction surveys.

Based on the research and application, the Project “3D Animation Design Use Color Symbolism to Promote Family Relationships from Smartphone Addiction Problems” can create understanding and awareness about the content, storyline, character visuals, color, and sound.