Feasibility Study of Investment in The Service Center Emercency Roadside Assistance in Ubon Ratchathani Province
This study is entitled “The feasibility study of investing in Emergency Roadside Assistance Service Center in Ubon Ratchathani Province”. The objective of this research was to study the technical, marketing and financial feasibility. Data were collected by interviewing 3 entrepreneurs and involving persons. A questionnaire was also used as a instrument to collect data from the sample of 200 car users in Ubon Ratchathani Province. Data collected were then processed by descriptive statistics, including frequency, percentage and mean.
The results of technical feasibility analysis indicated that the project was located on an area of 100 square wah, which was divided into a 30-square wah office and the remaining 70-square wah of steel frame structure. The location was suitable as a place to repair the car and prepare various equipment and tools. Necessary equipment and tools to provide services were mechanic tools to solve basic problems and initial emergencies. For this result, the size of these tools was portable and they were easily moveable.
The results of marketing feasibility analysis indicated that the sample was car users in Ubon Ratchathani Province. Most of them were civil servants, private company employees, and private business owners. The most commonly found problems were car battery problem, unavailable tires, and running out of gas/fuel oil while traveling. Most of the sample (84.50%) were interested in using the Emergency Roadside Assistance Service Center.
The results of financial feasibility analysis indicated that a payback period of this project was 4.7 years; a net present value (NPV) was 4,386 baht; an internal rate of return (IRR) was greater than 13.19 %; the benefit-to-cost ratio (B/C) was 1.0003, implying that this project was worth investing and financially feasible.