The Study of Attitudes and Behaviors in Media Consumption of Y Girls

  • ภัชรพรรณ์ อมรศรีวงษ์ Faculty of Business Administration and Accountancy Khon Kaen University 123 Moo 16 Mittraphap Rd., Nai-Muang, Muang District, Khon Kaen 40002,Thailand.
Keywords: Y Girls, Yaoi, Yuri, Media Consumption, Community


The objectives of the study are to evaluate attitude, classify types, characteristics, and assess behaviors and attitudes in media consumption of Y girls. The study population in this study were Y girls with age over 18 years and used a snowball sampling. A semi-structured interview with open-ended questions and participatory observation were used for data collection until data saturation. Data were analyzed by content analyses. There were 18 participants in the study with three main findings; 1) being a Y girl was only a part of their lives and did not affect their livings. The reasons for being a Y girl were personal preference; relaxation from works or studying; and experiences in terms of various aspects of love. The Y girls’ social needs included social acceptance, social respect for personal rights, and good social images. 2) There are two types of Y girls; Yaoi and Yuri. Yaoi means girls who prefer the relationship between male and male, while Yuri means girls who prefer relationship between female and female. 3) Twitter was the most popular medium among Y girls due to fast and easy access. The second most common medium was online novel website. The Y girls spend their free time for media consumption. The Y girl community may be used for idea exchanges and social activities. In conclusion, Y girls required social acceptance and had their own community. The internet media were the main communication medium for Y girls.