Confirmatory Confirmatory Factor Analysis, Customers’ Loyalty of Government Banks
This study aimed to analyze confirmed cause of customer loyalty State Bank and to check the harmony. Confirmed cause of customer loyalty, state-owned banks Assumptions with empirical data. Sample of this research was the state bank customers total of 640 using multistage sampling method. The research instrument was online questionnaire. Statistics used in data analysis were descriptive and Confirmatory Factor Analysis (CFA)
Research results found that corporate social responsibility the state bank found that the correlation coefficient of the determinants of customer loyalty and empirical data on CSR was found to be CMIN/ df = 1.986. , GFI = .975, AGFI = .958, CFI = .993 RMR = .013 and RMSEA = .039, which does not exceed the standard of 0.05 . Harmonization is consistent with empirical data.
Services’ Quality provided by state-owned banks was found to be consistent with the assertiveness index, customers’ loyalty, and empirical evidence of services’ quality was found to be CMIN / df = 1.960, GFI = .970, AGFI = .952, CFI = .992, RMR. = .014 and RMSEA = .039, thus, it was concluded that the harmony was consistent with the empirical data.
Bank Image showed that the correlation coefficient of the determinant of the customers’ loyalty and the empirical data on the state bank image was found to be CMIN / df = 1.810, GFI = .991, AGFI = .972 CFI = .998 , RMR = .011 and RMSEA = .036, thus, it is concluded that there is harmony with empirical data.
Customers’ Loyalty indexes found that the index of harmony of affirmation factors, the cause of customer loyalty, and empirical data on customer loyalty was found to be CMIN / df = 1972, GFI = .987, AGFI = .970, CFI = 0.997, RMR = .009 and RMSEA = .039 , thus concluding that there is harmony with empirical data.