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Current Issue
Vol 6 (2025): ASEAN International Sandbox Conference
Published:
2025-06-21
Editor's Note
i
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Table of Contents
Table of Contents
ii
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Published Articles
Analysis of Factors Influencing Otaku Game Players' Purchases of Game Derivatives
WEI SHIHAO
1-13
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Key Factors Driving the Popularity of Thai Dramas in Mainland China's Entertainment Market: Audience Preferences, Media Channels and Cultural Appeal
WANJING ZHANG, Doungtip Chareonrook
14-23
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CROSS-CULTURAL COMMUNICATION IN THE DIGITAL AGE: AN ANALYSIS OF MEDIA CHANNELS AND CULTURAL INFLUENCE ON THAI ARTISTS ON CHINESE AUDIENCES
Jiatong Qin, Doungtip Chareonrook
24-30
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Factors Influencing Customers’ Decision-making to Purchase New Energy Vehicles in China
Haoyu Liao
31-36
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The Effect of Lead Users on Firms' Innovation Performance in a Social Media Environment-Mediated by Firms' Social Media Use
DaPeng Liu
37-49
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The Effectiveness of Digital Marketing Strategies in Enhancing Real Estate Sales and Rentals
A Case Study on Real Estate in Bangkok
Sutheera Sekal, Amporn Paupradit
50-60
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Challenges in Cross-Border Trade Between Myanmar and Thailand: A Case Study of Myawaddy Border Trade Zone
May Thuzar Aung
61-74
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