• Editor's Note

  i

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Table of Contents

• Table of Contents

  ii

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Published Articles

• Analysis of Factors Influencing Otaku Game Players' Purchases of Game Derivatives

  WEI SHIHAO

  1-13

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• Key Factors Driving the Popularity of Thai Dramas in Mainland China's Entertainment Market: Audience Preferences, Media Channels and Cultural Appeal

  WANJING ZHANG, Doungtip Chareonrook

  14-23

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• CROSS-CULTURAL COMMUNICATION IN THE DIGITAL AGE: AN ANALYSIS OF MEDIA CHANNELS AND CULTURAL INFLUENCE ON THAI ARTISTS ON CHINESE AUDIENCES

  Jiatong Qin, Doungtip Chareonrook

  24-30

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