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Vol 6 (2025): ASEAN International Sandbox Conference
Published:
2025-06-21
Editor's Note
i
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Table of Contents
Table of Contents
ii
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Published Articles
Analysis of Factors Influencing Otaku Game Players' Purchases of Game Derivatives
WEI SHIHAO
1-13
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Key Factors Driving the Popularity of Thai Dramas in Mainland China's Entertainment Market: Audience Preferences, Media Channels and Cultural Appeal
WANJING ZHANG, Doungtip Chareonrook
14-23
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CROSS-CULTURAL COMMUNICATION IN THE DIGITAL AGE: AN ANALYSIS OF MEDIA CHANNELS AND CULTURAL INFLUENCE ON THAI ARTISTS ON CHINESE AUDIENCES
Jiatong Qin, Doungtip Chareonrook
24-30
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