Factors Influencing Customers’ Decision-making to Purchase New Energy Vehicles in China

Abstract

This study investigates the key factors influencing Chinese consumers' decision-making in purchasing New Energy Vehicles (NEVs), with particular focus on the role of intelligent connected technology. Employing quantitative research methods, data was collected through questionnaires and analyzed using statistical tools. The research scope covers potential NEV buyers in major Chinese cities, examining multidimensional variables including technological features, family factors, and social influences on purchasing decisions.

The findings reveal that intelligent connected technology significantly enhances consumers' purchase intention, with autonomous driving capabilities and smart interactive systems being the most attractive features. Additionally, family usage needs, environmental awareness, and social recognition demonstrate substantial influence. Based on the results, recommendations include manufacturers strengthening R&D in smart technologies, policymakers improving supporting infrastructure, and implementing targeted marketing to enhance consumer awareness. This study provides both theoretical support and practical guidance for promoting the development of the NEV market.