Factors Affecting the Effectiveness of Accounting Work under the Context of Applying Accounting Software at SMEs in Hanoi

Abstract

This research focuses on the factors affecting the effectiveness of accounting work through software application at small and medium enterprises (SMEs) in Hanoi City. In the context of digital transformation, firms invest in technology but many do not fully exploit the software functions, leading to low accounting work efficiency. This study collected data through an online questionnaire via Google Forms to accountants department in Hanoi and analyzed quantitatively using the SPSS software. This research identified four factors significantly impacting the effectiveness of the accounting work, including user awareness and skills, manager support, software functions, and cost of software. Among these, user awareness and skills were the strongest influencing factor, confirming the decisive role of the human capacity. Manager support is also a crucial foundation, while cost of software has a negative relationship with effectiveness. Conversely, support from the software provider was not statistically significant in the model. This suggests that support quality may be inconsistent, affecting user trust levels. The study recommends that businesses prioritize investment in personnel training and secure commitment from leadership to optimize the use of accounting software.