Digital Marketing Context: The lmpact of Black Swan's 7P Marketing Mix on Customer Satisfaction Across Consumer Segments

Abstract

Black Swan Cake stands as a premier brand within China's cake industry. This study, grounded

in the 7P theory and digital marketing frameworks, examines how the product positioning of the

high-end brand ‘Black Swan’ influences satisfaction levels across distinct consumer segments.A

questionnaire survey was conducted among customers with prior purchasing experience of ‘Black

Swan’ products. Data analysis was conducted using SPSS 27.0. Findings indicate that all 7P elements

exert a significant positive influence on customer satisfaction. Significant variations in satisfaction

levels were observed across different consumer segments.The research clarifies the mechanisms

influencing Black Swan customer satisfaction and identifies distinct consumption preferences among

different groups. It provides actionable recommendations for the enterprise and offers valuable insights

for comparable brands.