Techniques Used by Pompam to Create Humor in the Talk-Ka-Toei Show

Abstract

This article aims to study the linguistic techniques and content creation strategies used by Pompam to create humor in the Talk-Ka-Toei show. Data were collected from 63 episodes on the YouTube channel "YouTube GMMTV." The concept of humor strategies is used as a theoretical framework for the analysis. The study found that in terms of linguistic techniques for creating humor, Pompam employed five methods: sound play (including both consonant and vowel play), sound distortion, the use of homographs and homophones, the use of reduplication, and the use of similes. As for the content creation strategies for humor, Pompam used three main techniques: exaggeration, flirtatious content, and content that involved satire and sarcasm.