Strategies and Techniques for interpreting Virtual museums: A case study of the Bangkok National Museum

Abstract

The purpose of this study is to study virtual museum communication strategies and techniques at the Bangkok National Museum (BNM) and evaluate tourist satisfaction levels about interpreting virtual museums at the BNM. Mixed methods research was used with data gathered from related documents, non-participant observation, a questionnaire, and in-depth interviews. Results were that interpretative strategies and techniques on the BNM virtual museum website consisted of language strategies and techniques, using various symbols, concise and easy-to-understand sentences in texts in both English and Thai languages. Presentation strategies and techniques using light included simulating sites related to exhibitions, maps and sounds. Technological techniques included videos, e-books, 360-degree visual systems and application. The tourist satisfaction survey revealed that overall satisfaction with exhibits was at a high level    (x̄= 4.20, SD = 0.74). Overall user satisfaction was at a high level (x̄= 4.24, SD = 0.79) and overall learning satisfaction was at a high level (x̄= 4.21, SD = 0.74).