Perception on Asian Beauty Standard : A Global Perspective

  • Kanokwan Juntaramontree RIC
  • Srisongruk Prohmvitak International​ College​, Rajamangala University of Technology, Bangkok​, Thailand


The research has been collecting information within the Rangsit university students and their colleagues. shows that the effects of the beauty in ASIAN is really wide. In this research, we are looking toward to make an understanding factor about beauty and the standards of how serious it is affecting people and women in Asia. Asian beauty standards more likely refer to the cultural norms and preferences for physical appearance that are prevalent in various Asian societies. These standards are deeply ingrained in the cultural beliefs and traditions of the region and have a significant influence on the way people perceive and present themselves. Some of the most commonly desired features include fair skin, a V-shaped face, double eyelids, a slim figure, and long, straight hair. These standards are often reinforced by media and advertising, which frequently promote specific beauty products and procedures. While Asian beauty standards can vary across different countries and ethnic groups, they remain a pervasive influence on societal attitudes towards physical appearance. However, there is growing awareness and discussion around the impact of these standards on mental health and body image, particularly among younger generations who are challenging traditional beauty norms and embracing individuality. Additionally, large and expressive eyes with a double eyelid, a small and straight nose, and a small and full mouth are often prioritized in Asian beauty standards. Fair or pale skin is also considered attractive, as it is associated with youth, elegance, and wealth.