Vol. 1 (2023): ASEAN International Sandbox Conference

Published: 2023-10-09

Editorial Board

Notes from Editor

Kanitsorn Terdpaopong
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Advisory Board

Kanitsorn Terdpaopong
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Table of Contents

Kanitsorn Terdpaopong
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Published Articles

The LGBTQIA+ Equality in Thailand

Iyarin Sutaphoeksaporn

1-12
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The Value of Thai Children with An International Education

Srisuda Namraksa

13-20
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Impacts of Music on the Academic Performance of College Students

Kinley Bidha, Karma Yoezer Thinley, Tashi Wangchuk, Sangay Tshering, Srisongruk Prohmvitak

21-35
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Research on the influencing factors of digital transformation China's automotive aftermarket

Jingdan Huang, Amporn Puapradit

36-48
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Impact of Managerial Efficiency as Moderating Variable in Corporate Governance towards Corporate Performance: Evidence from Stock Exchange of Thailand

Penprapak Manapreechadeelert, Kusuma Dampitakse, Sungworn Ngudgratoke

49-58
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Ministry of Agriculture and Cooperatives' Strategy for Enhancing Thai farmers' Escape from the Middle-income trap

Shinnawatra Junchairussamee

59-72
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Perception on Asian Beauty Standard : A Global Perspective

Kanokwan Juntaramontree, Srisongruk Prohmvitak

73-84
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Huawei Financial Performance During Covid-19 Pandemic

Yanqi Qin, Kanitsorn Terdpaopong, Arif Hartono

85-100
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Paradigm Shift in Hygiene Awareness Among Various Demographics in Thailand

Erik Stefan Joensson, Hao I Pang, Sye Owen, Chirag Bahadur Basnet, Amporn Puapadrit

101-113
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University Student Evaluations of Online Teaching Quality During Covid-19 in Thailand (RSU)

Dingling Gan, Timothy Boundy

114-124
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Factors Influencing the Attitude towards FMCG Purchase in E-Commerce Platform During Covid-19 in Bangkok, Thailand

Sittinut Ratchataroj, Ussanee Malisuwan

125-131
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Satisfaction and Challenges of Thai College Students on Online Learning during Covid – 19

Thanawat Kampom, Jaratsri Thongampon, Pimchanok kongbangpor, Katanut Puwachotpipat, Jennifer Schiehl, Timothy Boundy

132-139
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Exploring Marketing Strategies in Rakuten Ichiba: A Comparative Analysis with Other E-Commerce Platforms in Japan

Satoshi Kibe, Anna Davtyan

140-155
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Research on factors affecting undergraduates’ financial management skills: the moderating role of financial education is very valuatble to education community

Ly Mai Thi Tran, My Phuong Nguyen, Thao Thanh Thi Le, Phong Viet Truong, Diep Ngoc Nguyen, Thuy Hong Thi Nguyen

156-168
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Regional Cooperation on Cybersecurity Challenges An Assessment of ASEAN’s Efforts to Promote Shared Cybersecurity

Sisco Kanampumbi Ilunga

169-179
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The Comparative Financial Performance of Bilibili, iQIYI and Mango Excellent Media during Pandemic Situation

Shouyang Song, Kanitsorn Terdpaopong, Yiming Wang, Dandan Xu, Yuqing Shi

180-195
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The Effect of Discount Framing, Brand Reputation, and Brand Image on Customer Behavior: Data from E-commerce Platforms

Binh Vu, Pham Thi Thu Huyen, Nguyen Phuong Linh, Nguyen Thi Hoa

196-206
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A Study of Influencing Factors of Thai Consumers' E-book Purchase Intention

Manatsawee Amonsetthakul

207-220
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Researching Factors Affecting the Implementation of Digital Transformation in the Retail Industry: Using TOE Framework

Vu Thi Thanh Binh, The Binh Vu, Thanh Lam Dinh

221-228
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Perception of Factors Affecting Entrepreneurial Intention among Students at Vietnam National University, Hanoi

Hoa Minh Nguyen, Hai Ha Thi Nguyen, Trang Quynh Pham, Thanh Thao Thi Vu

229-241
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The Factors Affecting the Performance of Listed Real Estate Companies in Vietnam

Thao Thu Nguyen, Hai Thi Thanh Nguyen

242-252
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Application of Big Data and Data Analytics at Vietnamese Auditing Firms

Anh Le Thuc Nguyen, Quang Ngoc Pham

253-260
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Vol. 1 (2023): ASEAN International Sandbox Conference

Editorial Board

Notes from Editor

Advisory Board

Table of Contents

Table of Contents

Published Articles

The LGBTQIA+ Equality in Thailand

The Value of Thai Children with An International Education

Impacts of Music on the Academic Performance of College Students

Research on the influencing factors of digital transformation China's automotive aftermarket

Impact of Managerial Efficiency as Moderating Variable in Corporate Governance towards Corporate Performance: Evidence from Stock Exchange of Thailand

Ministry of Agriculture and Cooperatives' Strategy for Enhancing Thai farmers' Escape from the Middle-income trap

Perception on Asian Beauty Standard : A Global Perspective

Huawei Financial Performance During Covid-19 Pandemic

Paradigm Shift in Hygiene Awareness Among Various Demographics in Thailand

University Student Evaluations of Online Teaching Quality During Covid-19 in Thailand (RSU)

Factors Influencing the Attitude towards FMCG Purchase in E-Commerce Platform During Covid-19 in Bangkok, Thailand

Satisfaction and Challenges of Thai College Students on Online Learning during Covid – 19

Exploring Marketing Strategies in Rakuten Ichiba: A Comparative Analysis with Other E-Commerce Platforms in Japan

Research on factors affecting undergraduates’ financial management skills: the moderating role of financial education is very valuatble to education community

Regional Cooperation on Cybersecurity Challenges An Assessment of ASEAN’s Efforts to Promote Shared Cybersecurity

The Comparative Financial Performance of Bilibili, iQIYI and Mango Excellent Media during Pandemic Situation

The Effect of Discount Framing, Brand Reputation, and Brand Image on Customer Behavior: Data from E-commerce Platforms

A Study of Influencing Factors of Thai Consumers' E-book Purchase Intention

Researching Factors Affecting the Implementation of Digital Transformation in the Retail Industry: Using TOE Framework

Perception of Factors Affecting Entrepreneurial Intention among Students at Vietnam National University, Hanoi

The Factors Affecting the Performance of Listed Real Estate Companies in Vietnam

Application of Big Data and Data Analytics at Vietnamese Auditing Firms

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