The Factors Changing Consumer Behavior in Food Supplements Industry After Covid-19 Pandemic

  • Wanwanut Kitja Rangsit international college
Keywords: Consumer behavior, Food supplements industry, Factors changing consumer behavior


                    In this paper, the factors changing consumer behavior in food supplements industry after Covid-19 pandemic, a case study in Rangsit University, Pathum Thani, are studied by analyzing factors changing consumer behavior: depression, hopelessness, stress, and Covid-19 anxiety. Since Covid-19 pandemic has caused significant changes in consumer behavior across various industries, including the food supplements industry, this paper thus aims to understand the impact of the Covid-19 pandemic on consumer behavior in the food supplements industry and identify the factors driving these changes. The researcher also analyzed demographic and consumer behavior in food supplement industry to study factors that change consumer buying behavior by conducting survey research. The samples in this study are consumer who live around Rangsit University. The sampling method used to collect questionnaires in this work is convenience sampling.
                  The results of the study found that consumer had various effects on consumer behavior in food supplements industry, especially depression, Covid-19 anxiety, hopelessness, and stress, respectively. Demographically, income and age affected consumer behavior as consumer with different income and age have different impact of the Covid-19 pandemic on their purchasing behavior, while gender, and career had no effect.