Vol. 2 (2023): ASEAN International Sandbox Conference

View Vol. 2 (2023): ASEAN International Sandbox Conference

Published: 2023-12-05

Editorial Board

Editor's Note

Kanitsorn Terdpaopong
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Advisory Board

Kanitsorn Terdpaopong
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Table of Contents

Table of Contents

Kanitsorn Terdpaopong
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Published Articles

A Study of Using Instagram as a Marketing Tool to Promote Trading for Online Sellers in Thailand

Theerarat Watcharasin

1-13
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The Factors Changing Consumer Behavior in Food Supplements Industry After Covid-19 Pandemic

Wanwanut Kitja

14-29
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Exploring Little Red Book User-Generated Content Model on Chinese Users Perception in Bangkok

Jianchao Fu, Doungtip Chareonrook

30-34
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Marketing Communications of Developing Community-Based Tourism Towards Sustainable Green Tourism Destination Concept: A Case Study of Bang Yai District Nonthaburi Province

Kunakorn Wiwattanakornwong

35-42
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The Determinants of Financial Risk: Evidence from Vietnamese Listed firms

Thai Hoang Nguyen, Lai Thi Minh Trang, Nguyen Thuy Ngan

43-51
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Research on Internship of Accounting and Auditing Students: Lessons for Students, Higher Education Institutions and Employers

Binh Huu Khieu

52-58
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Impact of ESG and Multinational Corporation Status on Stock Returns: Empirical Analysis of sSET-Listed Companies

Kulabutr Komenkul, Phinyaphat Phinyaphat Sornsuwit, Nirunrat Tappandee, Chermarin Wattanathanitkul, Onanong Srimunta, Nattida Raksapol, Issrapon Boonchu, Surachai Suantubtim

59-66
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Using M-score Beneish Model to Measure the Creative Accounting: Evidence in Hanoi Stock Exchange Listed firms

Mun Phuong Chi Bui, Nguyen Thi Xuan Nhi, Le Thi Duong Ngoc, Tran Thi Phuong Lan

67-74
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Influencing of Perceived Usefulness and Perceived Ease of Use on User Satisfaction: Evidence from E-invoice Users

Vu Thi Thanh Binh, Le Thi Thuy Linh, Mai Thi Hoa

75-82
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The Effect of Corporate Governance Factors on the Corporate Capital Structure of Vietnamese Listed Companies

Phuong Chi Bui, Nam Trung Nguyen

83-95
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Factors Influencing the Timing of Financial Reporting Disclosure for Listed Companies in Vietnam

Hung Hoang Dau

96-105
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Effect oF Earning Quality on the Cash Holding: Case Study of Enterprises Listed on the Vietnam Stock Market

Thuy Nguyen, Dau Hoang Hung, Ngo Thi Thu Ha, Nguyen Hoang Anh

106-116
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Factors Influencing the Popularity of Korean Series in Thai People’s Views

Kornwalairath Lumliangpol, Ussanee Malisuwan

117-125
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