The Fanclubs' Exposed and Attitudes towards Facebook of the J.W. Rangsit Football Club

Abstract

This study aims to investigate the behaviors and attitudes displayed by a collection of fanclubs towards the Facebook page of the J.W. Rangsit Football Club of Rangsit University, Pathum Thani in Thailand. Employing a quantitative methodology, the research conducted questionnaires as its primary means of data collection from a sample of 200 followers of the J.W. Rangsit Football Club on Facebook. Data analysis involved the utilization of frequency, percentage, and mean measures, while hypothesis testing incorporated t-test, One-way ANOVA, and Pearson Correlation statistics. The study's findings have contributed significantly to the comprehension of fanclub dynamics and interactions within the realm of social media platforms. Specifically, the study illuminated noteworthy differences in demographic characteristics and displayed behaviors among the fanclubs on the J.W. Rangsit Football Club's Facebook page, reaching statistical significance at the 0.01 level. This insight offers valuable information for club management and social media administrators to tailor content and engagement strategies according to distinct fanclub profiles. Moreover, the study unearthed a robust correlation between the fanclubs' exhibited behaviors and their attitudes towards the J.W. Rangsit Football Club's Facebook presence, once again at a significance level of 0.01. This finding underscores the interplay between online behaviors and attitudes, providing insights into how these elements impact fan engagement and loyalty. It is recommended to explore the possibility of conducting a qualitative study in future research endeavors, as this approach can offer deeper insights and more comprehensive results.