Editorial Board

• Advisory Board

  A-B

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• Editor's Note

  i - ii

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Table of Contents

• Table of Contents

  iii-iv

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Published Articles

• A Study on the Cross-Cultural Adaptation of Expatriates in Chinese Enterprises: A Case Study of Thailand

  FEIYU DENG

  1-12

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• The Impact of Psychological Factors in Short Video Platforms on Consumer Purchasing Decision

  Jiayu Fu

  13-17

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• An Empirical Study on the Impact of Corporate Social Responsibility on Financial Performance in Financial Enterprises

  TONGJUN LIU

  18-32

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• Factors Influencing the Quality of Accounting Students’ Internships

  Hung Hoang Dau

  33 - 42

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• A Comprehensive Overview of Professional Ethics in Accounting and Auditing within University Education in Vietnam

  Ngo Thi Thu Hang, Nguyen Thi Hong Thuy, Vu Thi Hai, Le Truong Thuc Anh

  43 - 51

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• The Fanclubs' Exposed and Attitudes towards Facebook of the J.W. Rangsit Football Club

  Rattawut Nivornusit, Tanpat Kraiwanit, Yiting Fang, Thunwa Chatikavanij

  52 - 58

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• The Impact of ChatGPT on the Learning Motivation of Students in the Accounting & Auditing Faculty at the University of Economics & Business - Vietnam National University, Hanoi

  Hien Thi Nguyen, Trung Nam Nguyen, Uyen To Thi Tran, Linh Khanh Le, Linh Dieu Ho

  59-68

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• The Impact of Non-interest Income on Bank’s Operational Efficiency during the COVID-19 Pandemic: Empirical Evidence from Vietnam

  Dang Thu Hang

  69-77

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• The Impact of Accounting Conservatism on Financial Performance in Real Estate Enterprises listed on Vietnam Stock Exchange

  Dang Thu Hang

  78-85

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