The Impact of ChatGPT on the Learning Motivation of Students in the Accounting & Auditing Faculty at the University of Economics & Business - Vietnam National University, Hanoi

Abstract

In the context of an evolving educational landscape characterized by rapid technological advancements, artificial intelligence (AI) has emerged as a transformative resource, reshaping pedagogical approaches and learning methodologies. Intelligent chatbot systems have ushered in a new era, enabling efficient interactions, information retrieval, and resolution of academic inquiries for both educators and students. ChatGPT, at the forefront of these advancements, represents a significant breakthrough in natural language processing, providing robust support for learning activities. This study aims to examine the impact of ChatGPT on the learning motivation of students within the Accounting and Auditing Faculty at the VNU University of Economics and Business. Based on the findings, the authors offer recommendations for the optimal use of ChatGPT. Employing both qualitative and quantitative research methods, along with data analysis techniques, the study surveyed 250 students majoring in Accounting and Auditing. The results indicate that factors such as Academic Content Creation, Usefulness, Feelings When Using, Information Seeking, and Challenges in Usage significantly influence their learning motivation.

Keywords: ChatGPT, Impact, Learning Motivation, Accounting and Auditing, University of Economics and Business, Vietnam National University.