A Study on the Cross-Cultural Adaptation of Expatriates in Chinese Enterprises: A Case Study of Thailand

Abstract

With the globalization of China's economy, Chinese-funded enterprises have increasingly expanded their presence in overseas markets. This study aims to analyze the current situation of cross-cultural adaptation of expatriates from Chinese-funded enterprises in Thailand and its influencing factors to cope with the challenges faced by Chinese-funded enterprises in the expansion of international markets under the background of globalization. The study used a questionnaire survey method to collect data on expatriates from a number of Chinese-funded companies in Thailand and obtained a total of 214 valid samples. Data analysis was performed using SPSS software to verify hypotheses and explore key influencing factors. Research has found that expatriates have the most difficulty adjusting to work. Language ability, cultural attitudes, organizational support, and family support significantly affect the cross-cultural adaptation of expatriates to varying degrees. The findings show that improving language skills and cultivating an open cultural attitude can significantly improve employee adaptability. Based on these findings, this article puts forward corresponding practical suggestions, including strengthening the selection and training of expatriates, providing more systematic organizational support, and paying attention to the family needs of expatriates to improve their level of cross-cultural adaptation.  The research results of this article not only provide theoretical references for Chinese-funded enterprises on cross-cultural management strategies but also provide corresponding suggestions for improving the adaptability of expatriates.