Factors Affecting Student Satisfaction of Service Quality at Rangsit University International College, Thailand

The case of undergraduate students at Rangsit University

Abstract

                This paper investigates the variables influencing Rangsit University International College (RIC) students' satisfaction with service quality. The study finds important factors that affect overall satisfaction by examining important dimensions such as academic services, administrative support, facilities, faculty performance, and student participation. The results shed light on how RIC might raise the caliber of its instruction to benefit students and preserve its competitive edge in the global education market. Additionally, this study investigates the connection between aspects of service quality and how they affect Rangsit University International College (RIC) students' satisfaction. Students' overall opinions are greatly influenced by elements like campus facilities, extracurricular activities, learning resources, and staff responsiveness. The study intends to offer suggestions for improving institutional services and creating a more encouraging learning environment by collecting student input. By using these insights, RIC can draw in more international students and enhance its quality of education. The study also looks at how communication effectiveness, technical support, and cultural diversity affect Rangsit University International College (RIC) students' satisfaction. As a global university, RIC must constantly adjust to the changing needs of a varied student body by providing top-notch administrative and academic support. The results can help university administration create plans to improve student experience, boost the institution's reputation, and encourage long-term student success and retention by pointing out areas that need improvement.