• Editor's Note

  i

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Editorial Board

• Advisory Board

  ii-iii

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Table of Contents

• Table of Contents

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Published Articles

• The Impact of Short Video Ad Features on Consumer Purchase Intention Rangsit University

  jingyuan chen

  1-11

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• Factors Affecting Student Satisfaction of Service Quality at Rangsit University International College, Thailand The case of undergraduate students at Rangsit University

  Muhammad Janyau Abubakar

  12-26

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• China Economic Development: How did China become the World’s Second-largest Economy?

  Da Na Moe, Shwe Sin Win, Phyu Thant Kyaw, Aye Pa Pa

  27-39

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• Passing the Spin Selling technique in the business performance Case study on students in International Business major of Rangsit University International College

  Myat Hay Thi Kyaw

  40-57

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• Impact of Cultural Differences: High and Low Context Cultures in International Business

  Shin Yee Yee, Aye Aye Win, Khine Pwint Wai, Yan Arr Wu, Gessanee Maneerat

  58-67

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• The Impact Mechanism of Digital Governance on Platform Performance: The Mediating Role of Network Effects

  Yu Xin

  68-82

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• Legal Protections and Discrimination Against LGBTQ+ Individuals in Thailand

  Pwint Nadi Maung

  83-95

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• Impact of Brand Collaboration on Consumers’ Purchase Intention of New Energy Vehicles

  Boran Li

  96-110

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• The Influence of Social Norms, Perceived Value, and Price Sensitivity on the Purchase Intention of Second-Hand Luxury Goods

  Yuya Xu

  111-118

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• The Impact of Mobile Payments on Consumer Behavior—A Case Study of the Thai Market

  ZHANG YI

  119-128

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