The Impact Mechanism of Digital Governance on Platform Performance: The Mediating Role of Network Effects

Abstract

As an essential mechanism in digital platform operations, digital governance plays a crucial role in optimizing platform management, enhancing user experience, and strengthening market competitiveness. In the current digital economy, how does digital governance influence platform performance through network effects? What are the underlying mechanisms? Based on these questions, this study explores the impact of digital governance on platform performance and examines the mediating role of network effects.This study reviews and summarizes the relevant literature on digital governance, network effects, and platform performance, organizing the logical relationships among these variables. A theoretical model is proposed, positioning network effects as a mediating variable. Data were collected through a questionnaire survey and analyzed using SPSS and AMOS.Based on the research findings, this study provides recommendations for optimizing digital governance strategies to improve platform performance. Platform enterprises should enhance their data governance systems, improve information transparency, and optimize user interaction mechanisms to strengthen network effects.