Green Logistics Practices in Vietnam’s E-commerce Market: A Framework

Abstract

The rapid growth of e-commerce in Vietnam has become a major driver of digital transformation, reshaping consumer behavior and business practices. However, it has also simultaneously created significant environmental challenges, particularly in logistics operations such as transportation, packaging, and warehousing. Green logistics —logistics activities that aim at minimizing environmental impact is increasingly recognized as a solution to balance economic growth, environmental protection, and social well-being. In Vietnam, the concept of green logistics is not completely new but it has not been fully implemented into operation. As a result, there remains a research gap in academic and practical implementation of the green logistics model in Vietnam’s digital retail ecosystem. The study aims at examining the status quo of green logistics in Vietnam’s e-commerce sector and previous framework of sustainable logistics. Drawing on academic research, government reports, and industry surveys, it identifies and proposes a green logistics framework tailored to the situation of e-commerce in Vietnam. The model provides theoretical contribution by conceptualizing green logistics in developing the e-commerce market, and practical implications for policymakers, logistics companies, and platforms. Future research may focus on empirical testing of the impact of each pillar on green logistics performance.