Vol. 9 (2026): ASEAN International Sandbox Conference

• Editor's Note

  i-ii

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Table of Contents

• Table of Contents

  Kanitsorn Terdpaopong

  a-b

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Published Articles

• Green Logistics Practices in Vietnam’s E-commerce Market: A Framework

  Minh Anh Tran

  1-9

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• Green Credit Taxonomy System: Current Situation in Vietnam and Lessons from the EU Experience

  Anh Quynh Le, Quynh-Anh Thi Dinh

  10-21

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• Digital Transformation as a Value Driver: New Evidence from an Emerging Market

  Thai Hoang Nguyen

  22-27

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• The Impact of Green Crecit on Bank Profitability: Implications for Vietnam

  Giang Thi Cam Nguyen, Dinh Duc Tung, Thi Van Anh Dinh, Thi Thuy Ngan Hoang, Quang Hai Tran, Gia Bao Pham

  28-42

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• The Cross-Cultural Perception and Interpretation of Chinese Cultural Symbols in the MOBA Game Honor of Kings

  LINGLAN FENG

  43-54

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• Consumer Acceptance and Behavioral Responses to Location-Based Marketing: Evidence in Vietnam

  Dao Cam Thuy, Dung Tien Nguyen, Nhung Trang Do, Duong Thai Linh

  55-63

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• The Sihanoukville Special Economic Zone: Adoption of the Shenzhen Model and Enhancement of Worker Rights and Protections

  Mohammad Irsyad

  64-72

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• The Impact of TikTok Beauty Influencers on Korean Skincare Brand Awareness Among Gen Z Consumers

  Thinzar Htun Myint Mo, Hsu Lae Nadi, Hsu Yee Toe, Peerapat Hirantantisakun

  73-85

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• A Study on the Impact of Skit Advertisements on Consumers' Impulse Buying: Using Perceived Value as a Medium

  Yiling Feng

  86-93

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• The Impact of Social Media Advertising on Thai Consumers’ Purchase Intention of White Goods

  KE ZHAO

  94-100

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• The Impact of Artificial Intelligence on Students’ Learning Experiences in Thailand

  Thet Paing Oo, Zun Ko Too, Thiri Mon Aye, Lai Yee Mon Cho

  101-114

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