The influences of perceived quality value, perceived price value and service quality on customer satisfaction, trust, commitment and word of mouth of second hand condominium by Lumpini property management Co.,Ltd

Abstract

The objectives of this research were (1) to study the influence of perceived price value, perceived quality value, and service quality on customer satisfaction of second hand condominium by Lumpini Property Management Co., Ltd.; (2) to study the influence of perceived quality value, perceived price value, service quality, and satisfaction on customer trust of Lumpini Property Management Co., Ltd.; (3) to study the influence of satisfaction and trust on customer commitment of Lumpini Property Management Co., Ltd.; and (4) to study the influences of satisfaction, trust, commitment on customer word of mouth of Lumpini Property Management Co., Ltd.

                The researchers used quantitative method which involved empirical research. The instrument of research was a questionnaire used to collect data from 410 second hand condominium customers by Lumpini Property Management Co.,Ltd. The statistics used in data analysis were frequency, percentage, mean, standard deviation and path analysis.

                It was found that (1) perceived quality value and service quality had a positive and direct influence on customer satisfaction; (2) perceived price value and satisfaction had a positive and direct influence on customer trust; (3) satisfaction and trust had a positive and direct influence on customer commitment; and (4) satisfaction and  trust had a positive and direct influence on word of mouth.