The Service Marketing Mix Factors (7 Ps) Affecting the Service Usage behavior of Carrier Companies Comparing between the Thai Post and Kerry Express in Pathum Thani Province

Abstract

     The study aims to 1) study demographic factors affecting the behavior of using Thailand Post and Kerry Express service of consumers in Pathum Thani Province and 2) Service marketing mix factors (7 Ps) that have an effect to the behavior of using the carrier service of Thailand Post and Kerry Express of consumers in Pathum Thani Province.

     The sample group used in this study is the people living in Pathum Thani Province who use the Thailand Post and Kerry Express, which are 400 people who come to use the services themselves by using questionnaires to collect data.  The statistics used for data analysis were frequency, percentage, mean, standard deviation, t-test, One-Way ANOVA and Regression Analysis at the confidence level of 95 percent.

     The result of the study indicates that personal factors are the average monthly income of the users of the Thailand Post.  There are different behaviors in using the transportation company services and the users of the carrier of the Thailand Post and Kerry Express have service marketing mix (7 Ps) which has a relationship to the behavior of using the carrier company differently.