Model of the development of competence of entrepreneurs in the automobile parts manufacturing industry

  • อธิวัฒน์ อนุเวช Rajamangala University of Technology Rattanakosin
Keywords: model; performance development; operator; industrial sector; auto parts manufacturer

Abstract

This study set 3 research objectives: (1) to study and analyze the competence of entrepreneurs in the auto parts manufacturing sector. Auto parts manufacturing industry, (2) to study the success that affects the performance of entrepreneurs in the auto parts manufacturing sector, and (3) to study the feasibility of developing the competence of entrepreneurs in the auto parts manufacturing sector. The auto parts manufacturing industry uses a qualitative research methodology from the sample group of key informants. There are four groups: owners, entrepreneurs, executives, academics, and those involved in developing the competence of entrepreneurs in the auto parts manufacturing industry. in industrial area Samut Prakan Province. A total of 18 people were sampled.

The results of the research revealed that the model for developing the competency of entrepreneurs in the automotive parts manufacturing sector in the present era is a four-core competency approach consisting of (1) manufacturer competency, (2) production process competency, (3) personnel competency; and (4) marketing and communication competency.

Published
2023-02-24