Attitude and Preference of Chinese tourists traveling to cultural tourism in Bangkok

Abstract

                  Aims to 1) the value of Chinese tourists to the tourism culture Bangkok 2) Study of Cultural Tourism in Bangkok of Chinese tourists and 3) compare the demographic characteristics that affect the values of tourists. China the samples were Chinese tourists 400 used in this study are statistics used in the analysis included frequency, percentage, mean, standard deviation,  t-test and F-test (One WAY-ANOVA).

                   The results showed that: 1) Values of Chinese tourists find the values theory. Were at the highest level with an average of 4.27 on the social value. Were at the highest level with an average of 4.23 on the values theory. Were at the highest level with an average of 4.24 and religious values. Were at the highest level with an average of 4.23 2) Cultural Tourism habits of Chinese tourists in Bangkok found that the main purpose of the visit of cultural tourism in Thailand is to study 168 people, representing 42.0 percent, by traveling to Thailand's cultural attractions from direct contact with travel agents accounted for 60.8 percent of 243 people. It takes no time to travel to the tourism culture of Thailand is the most friends / colleagues of 182 people accounted for 45.5 percent, Also find information on cultural attractions of Thailand with no way to leave a thousand annual hot 243 people, representing 60.8 percent, Often traveling by any means. with regards to the travel agency 243 people, representing 60.8 percent, the visit cultural attractions of Thailand. The value and the income of 355 people, representing 88.8 percent and if there is opportunity is back in the cultural tourism of Thailand again 353 people, representing 88.3 per cent. 3) The results of the test showed that gender, age, occupation, and income per month.Not only the different levels of education. Only affect the popularity of Chinese tourists. The difference was statistically significant at the .05 level.