Factors affecting satisfaction in choosing to use shopping services from online applications between LAZADA and SHOPEE of migrant workers in Samut Sakhon

Abstract

This research aims to study demographic factors. and factors affecting the behavior of migrant workers in choosing products via online media in Samut Sakhon. Data were collected from a sample of 400 people using a questionnaire as a tool for collecting data. and bring the data to analyze the statistical results according to the research objectives. The statistics used in data analysis include frequency, percentage, average. From the analysis of demographic factors, It was found that most of the sample were female, aged 21-30 years, single status, and Mon ethnicity, income in the range of 10,001 - 15,000 baht or more and have a higher average purchasing decision than other age groups. In the study of marketing factors affecting the decision to buy products online applications of migrant worker in Samut Sakhon, arrange in order from high to low: 1) Marketing promotion factors 2) Distribution channel factors 3) Price and product factors.The hypothesis testing results showed demographic factors and market factors affects the satisfaction of choosing to use shopping services from online applications between LAZADA and SHOPEE of migrant workers in Samut Sakhon with statistical significance at the 0.05 level.