The Decision Factors Affecting to Use a Laundry 24-Hour, through the Application of a Service Provider in Pathum Thani Province

Abstract

The purposes of this research were to: 1) study personal factors that affect the use of laundromats 24 hours, 2) study the decision-making of user behavior with the logistics concepts principles (7Rs) for choosing a laundromat 24 hours and 3) study the personal characteristics and behavior were relation with decision-making to the aspects of Logistics concepts (principles 7R’s) for using a laundromat 24 hours through the service provider's application in Pathum Thani Province. The sample groups were service users who knew and understood select laundromats 24 hours through the service provider's application in Pathum Thani Province 400 peoples. Data were analyzed using descriptive statistics such as percentage, mean, and standard deviation. and inferential statistics, including the chi-square statistic. and the Pearson chi-square statistic.

            Research results: 1) Most of the respondents were in the general group, female, aged 20 - 35 years, single status, bachelor's degree, private company employee, monthly income more than 50,001 baht and choose the OTTERI WASH & DRY laundromat 24 hours. 2) Personal characteristics in terms of age, marital status, education level, main career, monthly income and decision-making behavior were related to all aspects of Logistics concepts (principles 7R’s) for using a laundromat 24 hours through the service provider's application in Pathum Thani Province with statistically significant at the 0.05 level. And 3) Knew and understood factors have the highest level on aspects of the Logistic concepts (principles 7R’s) for using a laundromat 24 hours through the service provider's application in Pathum Thani Province with a mean of 4.64 and a standard deviation of 0.550