The Digital Marketing and Marketing Performance Under The Lean Concept of Digital Service Startup Entrepreneur in Bangkok

  • อังคาร คะชาวังศรี คณะวิทยาการจัดการ มหาวิทยาลัยราชภัฎพระนคร
Keywords: Digital Marketing Strategy; Marketing performance; Lean, Service providers of digital startups

Abstract

The purpose of this research study was to study the relationship between the voice of the customer, the customer development process under the concept of lean, the digital marketing strategy under the concept of lean and the marketing performance of service startup entrepreneurs in the Bangkok area. By the qualitative research and the quantitative research with collecting information from startups in services related to lifestyle of consumers located in the Bangkok area of Thailand, such as tourism businesses. restaurant reservation service or order food online website knowledge about restaurants, etc. total 15 people and the target group of service startups who live in Bangkok total 400 people. The result that the voice of the customer influences to customer development process under the concept of lean and the digital marketing strategy under the concept of lean. The also found that the customer development process under the concept of lean and the digital marketing strategy under the concept of lean influences to the marketing performance of service startup entrepreneurs under the concept of lean.

Published
2022-09-05