• Editor's Note

  i

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Editorial Board

• Advisory Board

  iii-iv

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Table of Contents

• Table of Contents

  V-VI

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Published Articles

• Exploring Narrative Style and User Engagement in Short Video News : A Case Study of the ‘Sichuan Observation’ Douyin Account

  Yuxuan Li

  1-11

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• The Impact of Service Quality on Customer Consumption Sentiment and Customer Loyalty in Wanshougong Historical and Cultural District, Jiangxi Province, China

  Tanghan Guo

  12-28

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• Social Commerce and Sustainable Consumption: A Systematic Review of International Studies

  Hai Nguyen Van, Tran Ngoc Tai, Nguyen Thi Cam Phu

  29-38

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• Factors Affecting Customers' Intention to Use Chatbots at Commercial Banks in Vietnam

  Quyen Thi Bui, Thuy-Ninh Thi Truong, Ha-Anh Thi Dao, Thu-Thuy Thi Hoang

  39-49

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• Cross-Ownership Control to Promote Circular Economy: Perspectives from Sustainable Supply Chain Management

  Thong Tran Nguyen Phuoc

  50-62

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• The Role of Top Management Support in Driving Digital Transformation of SMEs in Vietnam: A TOE Framework Approach

  Do Thi Hong Van

  63-73

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• Factors Affecting the Application of Green Accounting in Vietnamese Small and Medium-Sized Enterprises

  Trang Thi Quynh Nguyen, Thi Bach Tuyet Vuong

  74-84

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• Exploring How Regulatory Sandbox Act as an Institutional Catalyst for AI-Driven Business Model Innovation

  Duc Nhat Anh Nguyen

  85-102

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• The Impact of Digital Technology in Auditing and the Moderating Role of Organizational Culture on ESG Internal Audit Quality in Vietnamese Commercial Banks

  Huy Hung Pham, Thuy Ha Vu

  103-120

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