Vol. 7 (2025): ASEAN International Sandbox Conference

• Editor's Note

  i

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Editorial Board

• Advisory Board

  Kanitsorn Terdpaopong

  iii-iv

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Table of Contents

• Table of Contents

  Kanitsorn Terdpaopong

  V-VI

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Published Articles

• Exploring Narrative Style and User Engagement in Short Video News : A Case Study of the ‘Sichuan Observation’ Douyin Account

  Yuxuan Li

  1-11

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• The Impact of Service Quality on Customer Consumption Sentiment and Customer Loyalty in Wanshougong Historical and Cultural District, Jiangxi Province, China

  Tanghan Guo

  12-28

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• Social Commerce and Sustainable Consumption: A Systematic Review of International Studies

  Hai Nguyen Van, Tran Ngoc Tai, Nguyen Thi Cam Phu

  29-38

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• Factors Affecting Customers' Intention to Use Chatbots at Commercial Banks in Vietnam

  Quyen Thi Bui, Thuy-Ninh Thi Truong, Ha-Anh Thi Dao, Thu-Thuy Thi Hoang

  39-49

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• Cross-Ownership Control to Promote Circular Economy: Perspectives from Sustainable Supply Chain Management

  Thong Tran Nguyen Phuoc

  50-62

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• The Role of Top Management Support in Driving Digital Transformation of SMEs in Vietnam: A TOE Framework Approach

  Do Thi Hong Van

  63-73

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• Factors Affecting the Application of Green Accounting in Vietnamese Small and Medium-Sized Enterprises

  Trang Thi Quynh Nguyen, Thi Bach Tuyet Vuong

  74-84

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• Exploring How Regulatory Sandbox Act as an Institutional Catalyst for AI-Driven Business Model Innovation

  Duc Nhat Anh Nguyen

  85-102

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• The Impact of Digital Technology in Auditing and the Moderating Role of Organizational Culture on ESG Internal Audit Quality in Vietnamese Commercial Banks

  Huy Hung Pham, Thuy Ha Vu, Thi Thanh Thuy Tran

  103-120

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• Assessment and Comparison of ESG Disclosure Levels in the 2024 Annual Reports of State-Owned and Joint-Stock Commercial Banks in Vietnam

  Nguyen Thi Hai Ha, Nguyen Duc Huy

  121-133

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• ESG and Firm Value: A Literature Overview and Valuation Approach

  Phuong Thi Minh Nguyen, Minh-Chau Dang Tran, Thanh-Thu Hoang, Ngoc-Anh Thi Dong, Tram-Anh Hoang Nguyen, Khanh-Huyen Nguyen

  134-145

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• Corporate Governance Disclosure and Firm Value: An Analysis of Vietnamese Listed Companies

  Hanh Hong Ha

  146-154

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• Selecting Technologies for Sustainable Digital Transformation in Commercial Banks: An Integrated Delphi – ANP Approach

  Ha Viet Le

  155-167

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• Banking Development Management in the Process of Economic Integration and FDI Attraction in ASEAN

  Tuyet Thi Nguyen, Le Huyen Trang

  168-176

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• Financial Statement Fraud and Bankruptcy Risk in Listed Manufacturing Firms in Vietnam: Empirical Analysis Using the M-Score and Z-Score Models

  Hung Hoang Dau; Linh Phuong Dao

  177-186

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• The Impact of Cash Flow on Financial Risk of Listed Companies in Vietnam

  Lan Thị Phan Trịnh, Le Phuong Huyen

  187-193

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• The Influence of Electronic Word-of-Mouth (eWOM) on Brand Involvement and Brand Awareness in the Fashion Sector

  Dao Cam Thuy, Le Nguyen Hong Phuong, Do Thuy Linh, Phung Thi Huong Giang

  194-205

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