Consumer Clothing Buying Behavior on Chatuchak Market in Bangkok

Abstract

This research the aim to studying factors which together predict the effect to dependent accordingly, such as the study of marketing mix factors affecting buying behavior. The samples were 384 consumers in Chatuchak market in Questionnaire was using as a research tool. The statistics used for data analysis are Percentage, Average and Standard Deviation and Multiple Regression. The results of the study revealed that marketing mix factors affecting buying behavior in awareness of problems and needs seeking information evaluating alternatives purchase decision and behavior after the purchase with statistical significance at the level of 0.05.