The Behavior of Saving Money in Taweesuk Fund for Customers of the Bank for Agriculture and Agricultural Cooperatives, Chiang Saen Branch

Abstract

The purpose of this research was to study the behavior of saving money in Taweesuk Fund for customers of the Bank for Agriculture and Agricultural Cooperatives, Chiang Saen Branch. The sample used in this study were 300 deposit accounts in the Thaweesuk Fund Project, The questionnaires have been used as the data collecting tools and variety of statistical analyses such as percentage, average, standard deviation and frequency in order to explain demography, Saving behavior and Inferential statistics used to analyze the problems and obstacles data. The result found that the customers of the Thaweesuk Fund Project of the Bank for Agriculture and Agricultural Cooperatives, Chiang Saen Branch were not continuous saving. The causes of the problem were the high family expenses and having a lot of debt, so they were not able to continuously deposit in the Thaweesuk Fund Project. The solution to this problem should to be applied in the project as giving the higher loan limits or to reduce the loans interest and including to reduction of loan fees, in order to having an incentive for saving money in the future.