The Study of Revenue Generation and Quarterly Revenue Comparisons Considering Operational Potential at the Faculty of Engineering, Mahidol University in Fiscal Year 2015 – 2019

Abstract

This research studies the quarterly earnings of the Faculty of Engineering, Mahidol University in fiscal year 2015-2019 to reflect upon the operating potential. It aims to study the Faculty’s income generation according to Service Marketing Mix (Service Marketing Mix: 8P’s) and compare the income collected from the income budget report during fiscal year 2015 – 2019. Considering each type of income, the results obtained from the quantitative analysis show: 1) Income from educational management is the main income, which started in the 2nd   quarter and increased substantially in the 4th quarter every year; 2) and 3) Income, interests, investment benefits, and research income were increased slightly  in each quarter of each year in terms of the number and direction;       4) Income from academic services increased steadily in each fiscal year quarter ; 5) Other incomes were found to increase moderately. When compared to other types of income as the potential of income generation, it is found that the income with the best potential is that of investment and interest from investment. This is due to the fact that the income earned in many years exceeds the estimates set, followed by other incomes, with the annual income being mostly close to the estimates.