The Identification of Key Factors Influencing University Teachers' Organizational Citizenship Behavior Based on the DEMATEL Method

Abstract

This study aims to identify and analyze key factors influencing university teachers' Organizational Citizenship Behavior (OCB), providing educational administrators with theoretical and practical insights to enhance school effectiveness. Using the Decision-Making Trial and Evaluation Laboratory (DEMATEL) method, this research systematically evaluates the causal relationships and interdependencies among factors affecting teachers' OCB. A sample of 14 experts from higher education institutions was selected, including senior academics and experienced professionals in educational management. Data were collected through a structured questionnaire and analyzed to construct a direct influence matrix among the identified factors. Results indicate that intrinsic motivation, job satisfaction, and occupational commitment at the individual level, along with organizational identification and resource support at the organizational level, significantly impact teachers' OCB. The findings suggest that enhancing these factors can effectively promote OCB, providing valuable guidance for educational administrators in improving organizational effectiveness and educational quality.