Navigating Multilingual Dynamics in Higher Education

Exploring Student Perceptions of University Support for Cross-Cultural Communication at a Thai International University

Abstract

In today’s increasingly internationalized higher education landscape, effective cross-cultural communication is essential for international student success and institutional inclusivity. This study investigates the role of university-led language and cultural support initiatives in promoting cross-cultural communication among international undergraduate students in Thailand. Drawing on data from 155 students through a mixed-methods design combining surveys and interviews, the research examines experiences related to language proficiency, intercultural competence, and institutional support. Findings indicate that while students engaged moderately with support programs, opinions of effectiveness varied across participants. Key challenges included indirect communication styles, cultural misunderstandings, and language barriers. Students adopted adaptive strategies such as using translation tools, seeking feedback, and joining extracurricular activities. The study concludes with recommendations for universities to strengthen cultural competency training, expand language support beyond English, and create more inclusive opportunities for intercultural collaboration.