泰国旅游零团费现象的起源与对策研究初探

Abstract

Abstract

       According to the survey, the business model of Thailand's tourism zero tour fee originated from the Taiwan tourism market. Early Taiwanese tourists came to Thailand for a lack of prosperity. Until 1993, Taiwan Tourism Agency launched a “zero-fee” tourism product that sensationalized the entire Taiwan market. More and more Taiwanese tourists are participating in this new tourism product, and the Thai tourism industry has benefited from it. However, it is still found that there are still many potential problems. The increase of Taiwan tourists has attracted many foreign investors to disrupt the tourism market in Thailand and the proliferation of illegal foreign tour guides. This has not only damaged the fundamental interests of Thailand's tourism industry, but also led to the outflow of funds from Thailand. Taiwan is the founding area of ​​the zero tour group tour program.

        After 2000, the tourism department of the Taiwan government took effective measures to seriously clean up and reorganize the travel company that promoted the zero tour fee, and advocated the replacement of the zero tour group tour group with high-quality tour groups. Coupled with the maturity of Taiwan's tourism market, tourists' demand for tourism quality and other reasons have led to the withdrawal of the zero tour group tour to the historical stage. Including the study of the rise and fall of the Taiwan tour group, the understanding of the Thai tourism industry and the response to the status quo and future of the China-Thailand tour group, and the exploration of the existing problems and effective solutions to the problem have important implications significance.

Key words: “Zero group fee” tour group; Thailand tourism market; foreign illegal tour

                   guide; government effective measures; tourism quality

摘要

       根据调查发现，泰国旅游零团费[1]的经营模式起源于台湾旅游市场。早期台湾游客来泰旅游不很景气，直到1993年，台湾旅游社推出“信不信由你零团费”的旅游产品，轰动了整个台湾市场。越来越多的台湾游客参加此新旅游产品，当时泰国旅游业也因此受益。但是发现仍然遇到许多潜在的问题，台湾游客增多引来许多外国投资者扰乱泰国旅游市场和非法外籍导游泛滥，这不仅损害了泰国旅游业的根本利益，导致泰国资金外流。台湾是零团费旅行团项目的创始地区。

       2000年后，台湾政府旅游部门采取有效措施，严肃清理整顿推销零团费的旅游公司，倡导以高品质的旅行团来代替零团费旅行团。加之台湾旅游市场的成熟，游客对旅游品质的要求提升等原因一起促成了零团费旅行团退出来历史舞台。包括研究台湾零团费旅行团的兴衰，对泰国旅游业从业人员更加了解和应对中国来泰零团费旅游团现状和未来，把握探索存在的问题和有效的解决问题的方法都有着重要的启示意义。

关键词：“零团费”旅行团；泰国旅游市场；外籍非法导游；政府有效措施；旅游品质

[1] 零团费：泛指一些仅向游客收取极低费用甚至是免费的旅行团。