Perceived Risk and Consumers Intention to Use Mobile Banking Application

  • สุภาภรณ์ สุวรรณรัตน์
Keywords: Mobile Banking, Application, Customers

Abstract

The purposes of this research was to analyze degree perceived risk and consumers’ intention to use mobile banking application have this survey research to explore consumers. By using questionnaires, the data were collected from 200 respondents, aged 15 years old, use smartphone and have own bank accounts. Correlation coefficient and multiple regression were employed for data analysis. The results of this research are as follows.
This Perceptions of risk in 6 is finance efficiency security social psychological and time. There was no significant relationship between consumers’ information exposure and perceived risk and perceived psychological risk was the most important factor of consumers’ intention to use.

Published
2020-01-30
Section
Business Administration and Management Articles