Competitive Advantage Strategies The Beger Product Group of Cho.Sanguan Home Pro Limited Partnership

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Keywords: Strategic Guidelines, Competitors


The purpose of this study is to study the problems, obstacles, external factors, organizations and competitors in order to formulate appropriate strategic guidelines for being a distributor. The Beger product group is a qualitative research. The researcher used data collection methods from In-depth interviews with business executives for 3 persons. In-depth questions include business issues. Strategies that can make a business successful. In addition, keep the information from observation. Analysis of documents associated Such information can be used to identify problems and obstacles, strengths, weaknesses, and considerations, together with the analysis of 7Ps, SWOT, PEST, FIVE FORCE, and TOW Matrix concepts to be used in determining appropriate strategic approaches. The study found that the problem Overall construction material market slowed down For traditional building materials stores (Wholesale stores and retail stores) still have pressure from slow recovery construction And facing high competition with other building materials stores in the area Producers who turn to sell products directly, expect revenue to grow not very much, and consumers are cautious in spending. Entrepreneurial suggestions Should consider the planning and cost control factors in the operation Knowledge of the environment regarding external factors Maintaining customer relationships The decoration of the shop is modern.

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