The marketing mix to buy Pinnara coconut oil serum of distributors through online channels

Abstract

The purposes of this research are to: (1) study the demographic factors of Pinnara coconut oil serum's distributors (2) analyse the marketing mix which affects the decision Pinnara coconut oil serum's distributors and (3) study different demographic factors of Pinnara coconut oil serum's distributors that affect the marketing mix of Pinnara coconut oil serum. The research was conducted by purposive sampling method. Online questionnaire was used as a tool to collect information from 400 samples. Data was analysis using descriptive statistics and test hypothesis using inferential statistics of f-test. The results showed that 1) Overall, the marketing mix affects the decision of respondents to buy Pinnara coconut oil serum were in a high level; 2) test of hypothesis, the demographic factors on genders, marital status, and income affect the marketing mix which leads them to buy Pinnara coconut oil serum through online channels at the different levels.