Guidelines for increasing the number of GSB Visa Debit card applicant in Chonburi branch

Abstract

Guidelines for increasing the number of GSB Visa Debit card applicant in Chonburi branch. Quantitative research will be used in this study; the sample is consumers who using GSB Visa Debit card of 361 people. The result found that the most effective way is planning for outside customers by asking for permission to get into organization or company also market and shopping center for recommending our product which is convenient and easy to pay a bill or any services. In addition, we have to increase the number of ATM machine into the market, shopping center and organization for increasing the effectiveness of competition, should have a team to providing ATM machine and look after in this thing well. Furthermore, we should have marketing strategies by making consumer collect the point or cash back when they pay with GSB Visa Debit card. Discounting price when purchasing things in joint-promotional stores, including the privilege with shops which are our partner that would make customers decide to apply for GSB Visa Debit card due to the promotion that offered.