Feasibility Study of Jaroonpetch Chicken Stew with Chamuang Leaves

Abstract

The paper aims to investigate the feasibility study on the Jaroonpetch Chicken Stew with Chamuang Leaves business, which consists of key aspects, situation analysis, analysis of marketing plan, operation plan delineation, human resource management planning, and financial plan manipulation. To these aftermaths, the researcher found that business’s target group is a middle class in per capita, health-oriented consumption, preferred to high-quality fresh food and nutritious by less processed. Moreover, this category of organic instant food, weight control, lessened additives, and Monosodium glutamate free defined the marketing mix strategies by following influenced factors; product, price, distribution channels, and promotion. Manufacturing capacity contains production-level and quantity, in addition to work-in-process. Likewise, project feasibility figured out Payback Period (PB) is 2 years and 4 months, whereas Net Present Value (NPV) of the firm is estimated at 2,085,496.73 THB and Internal Rate of Return (IRR) is 42 per cent. Eventually, it can be concluded that Jaroonpetch Chicken Stew with Chamuang Leaves is proportionately weighted and prospect to invest.