Feasibility Study of Traditional Thai Food Delivery

Abstract

The paper aimed to study the feasibility of the Traditional Thai Food Delivery business to assess the feasibility of the project. This consists of Situation analysis Marketing plan analysis operational plans analysis Manpower plan analysis and analysis of financial plans from the analysis of the aforementioned steps. The target group is the customer group with moderate income. Which is who like food that is difficult to find to eat nowadays, it has complete nutritional values, hygienic, high quality and the price is fair. A marketing mix is defined which consists of Product strategy, price, distribution channels and marketing promotion Production capacity is planned Production volume and the production process is set The project has a payback period of 1 year with a net present value (NPV) equal to 9,724,095.62 baht and an internal rate of return (IRR) equal to 141%. Concluded that this project is feasible and suitable for investment.