Feasibility Study of Sabai-Nang Health Massage Shop

Abstract

This study aimed to study the feasibility of the Sabai-Nang Health Massage Shop for Health to assess the business feasibility. The study consists of situational analysis, marketing plan analysis, operation plan analysis, manpower plan analysis and financial plan analysis. Sabai-Nang Health Massage Shop for health will focus on service strategies to have a good first impression. In the market there are many competitors such as Department store or the general massage shop and the competition with the service price is not too much different.
Therefore Sabai-Nang Health Massage Shop for Health target’s group is a female who have aged 40 - 49 years with an income of 25,000 - 45,000 baht per month. Sabai-Nang Health Massage Shop for Health have an expertise to service with very good service mind and after a massage the customer can take an herbal drink for refresh and rebalance. We also have a waiting area as a reading corner that the customer can sit and listen to the music for relaxing as well. In order to make users feel relaxed and impressed and the store can also accommodate foreign tourists as well because our staff can communicate with foreigners in English which is considered a prominent feature in the present day by making the shop. Sabai-Nang Health Massage Shop for Health has a total initial capital of 211,540 baht, all of which is the equity. The payback period is approximately 1 years and has a net present value (NPV) of 1,370,570.37 baht.